Convince
your boss
Download
your brochure
Master the fundamentals
of sales enablement
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Brought to you,
in partnership with...
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Course
overview
A key part of being a product marketer is knowing how to empower your salespeople. Luckily PMA's Sales Enablement: Fundamentals has got your back.
In this course, you'll get armed with everything you need to set your reps up for success, measure the bottom-line business impact of your work, and lay the foundation for long-term revenue growth. With templates, workshops, and tried-and-true insights, take your first step to shaping a successful sales enablement strategy. Let's dive in together.
Chapters
- An intro to sales enablement
- The ins and outs of sales enablement
- The sales enablement landscape
- Monthly Q&A workshops
Chapters
- Sales enablement tactics
- Sales playbook template
- Sales assets - choose your weapon
- Battlecard template
- Battlecard coursework
- Sales enablement fundamentals
- Bonus footage: Creating a sales playbook from scratch [Yelp]
Chapters
- Unlock your rep's potential with sales enablement sessions
- Getting sales teams bought in
- Weekly workshop
- Bonus footage: A guide to sales kickoffs that stick [Lyft]
- Bonus footage: Salespeople don't give a $@%, here's what you can do about it [Zendesk]
Chapters
- Measuring sales enablement
- Key metrics to monitor for SE success
- Bonus footage: Building a bridge between product marketing and sales [Oracle]
Chapters
- Take the next step in your career
- Get your certificate of completion
Chapters
Chapters
Modules
Modules
Modules
Chapters
- An intro to sales enablement
- The ins and outs of sales enablement
- The sales enablement landscape
- Monthly Q&A workshops
Chapters
- Sales enablement tactics
- Sales playbook template
- Sales assets - choose your weapon
- Battlecard template
- Battlecard coursework
- Sales enablement fundamentals
- Bonus footage: Creating a sales playbook from scratch [Yelp]
Chapters
- Unlock your rep's potential with sales enablement sessions
- Getting sales teams bought in
- Weekly workshop
- Bonus footage: A guide to sales kickoffs that stick [Lyft]
- Bonus footage: Salespeople don't give a $@%, here's what you can do about it [Zendesk]
Chapters
- Measuring sales enablement
- Key metrics to monitor for SE success
- Bonus footage: Building a bridge between product marketing and sales [Oracle]
Chapters
- Take the next step in your career
- Get your certificate of completion
Chapters
Chapters
Modules
Modules
Modules
Our stats
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"Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable content."
Bianca Stanescu
Director of Product Marketing
"PMA contains some of the most up-to-date high quality courses on product marketing. The community is also extremely supportive and helpful. Whether you're new to product marketing and are looking to gain the skills you need to become a PMM, or you're an experienced product marketer looking to build upon your expertise, PMA has some amazing courses for you. Highly recommend."
Chris Ashby
Product Marketing Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Julie Newhouse
Julie, currently serving as the Director of Revenue Enablement at Mura, brings extensive experience to her role. Prior to her position at Mura, she held the role of Director of Revenue Enablement at Bill.com. With a background in enabling revenue teams for success, Julie is committed to driving growth and maximizing efficiency within sales organizations. Her strategic leadership and dedication to empowering teams have consistently led to improved performance and enhanced customer experiences.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Trenton Bloom
Trenton, currently serving as the Director of Revenue Enablement at Freshworks, brings a wealth of experience to the role. Prior to his tenure at Freshworks, he held the position of Senior Manager of Global Sales Enablement at Zendesk. With a proven track record in enabling sales teams to excel, Trenton is dedicated to driving revenue growth and fostering excellence in customer engagement. His expertise lies in developing strategic initiatives that empower teams to exceed targets and deliver exceptional results.
By the end of the course
you'll be able to...
Apply techniques
Implement effective sales enablement strategies, boosting sales performance and contributing to business growth.
Communicate effectively
Confidently discuss sales enablement topics, enhancing collaboration with your team and stakeholders.
Execute tasks
Carry out sales enablement tasks with minimal guidance, enhancing your ability to optimize your team and demonstrating your knowledge of the field.
What's
included
Benefit from OnDemand, instructor-led expertly-curated course materials, providing a comprehensive understanding of sales enablement fundamentals.
Engage with optional coursework designed to supplement your learning and apply theoretical knowledge to practical scenarios.
Assess your understanding and progress with carefully constructed examinations, offering vital feedback on your learning journey.
Utilize our selection of downloadable and editable templates and frameworks, ready to streamline your processes instantly.
Gain exclusive insights from successful PMMs at leading companies like Yelp, Lyft, Zendesk, and Oracle, sharing their tried-and-true strategies.
Enjoy unlimited access to our one-hour live workshops every Thursday, offering real-time interaction and learning from experienced professionals.
Receive a certificate of completion upon finishing the course, acknowledging your hard work and dedication to sales enablement.
Join the vibrant PMA community, a platform for discussion, networking, and shared learning with fellow sales enablement and product marketing enthusiasts.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 25 others,
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Career growth: Gain the essential skills needed to excel in your product marketing career and open new opportunities for advancement.
Industry insights: Learn from established PMMs at successful companies, getting a first-hand look at effective sales enablement strategies.
Community access: Join the PMA community, connecting with like-minded professionals for networking, discussion, and shared learning.
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Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
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Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Don’t wait for your workshop.
Get your answers instantly.
Ask questions and get advice with PMM-GPT - the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
This course is ideal for those in product marketing looking to better understand and support their sales teams. If you're eager to dive into the sales enablement waters and are less than 6 months into your product marketing journey, this course is your perfect buddy. Even if you're coming from a completely different profession, we've got you covered. Welcome aboard!
The beauty of this course is its flexibility. You can learn at your own pace and on your schedule. While we don't have a set duration, remember, it's a journey, not a sprint. So, take your time, soak up the knowledge, and make the most of it!
Once you've wrapped up the course, you'll receive a certificate of completion to show off your newly acquired skills. Plus, you'll get a cool 10% discount off all our other courses. Ready for the next learning adventure? PMA's got your back!
We encourage questions and foster an interactive learning environment. Throughout the course, you'll have opportunities to engage with instructors and fellow students. So, feel free to ask away and ignite insightful discussions. We're here to support your learning journey!
Students like you
always love...
The PMMC
framework
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Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets
The PMMC
framework
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.
Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets