Transform your
product marketing
skillset in two days
Course
overview
Throughout this course, we’ll be exploring elements of the persona process.
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Louise Dunne
Product Marketing Manager
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Louise Dunne
Product Marketing Manager
Download
the curriculum
Here at PMA, you can learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
P.S. If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
leaders
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Maria Jose Espejo
Marie's an innovative, strategic sales enablement and sales executive with excellent relational and programmatic execution skills. With oer 20 years of sales experience developing new growth opportunities, opening new markets and driving revenue. Marie is a strategic leader and positive change agent in seeking out and building effective, high performance teams with the end goal of generating profitable, incremental growth.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Ben Purton
As the Senior Director of International Enablement at RingCentral, Ben leads a team that supports the growth and success of the global sales force. With over 10 years of experience in sales enablement, training, and consulting, he has a proven track record of delivering impactful and measurable results for clients and partners.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sonia Pupaza
With over 15 years of experience in B2B revenue enablement, go-to-market strategy, marketing, training, instructional design, course development, and project/program management, Sonia is passionate about advancing customer-facing teams' effectiveness by providing comprehensive enablement solutions. As a Field Enablement Manager at Camunda, she manages the design, development, and deployment of product, process, and skills enablement programs that align with the global leaders' "Big Bets" and OKRs.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Theo Davies
Theo Davies is a record-breaking salesperson, sales leader, coach and speaker with a 20+ year career beginning in sales in 1998 - spanning sales management, enablement and management consulting specializing in sales uplift.
Theo has spent more than 10 years in enablement leadership roles, working with senior stakeholders / C-suite on sales excellence and sales enablement, enabling more than 100 teams across IT, banking, technology, management consulting, real estate, energy, law, insurance, consumer goods, travel, healthcare, life sciences and retail.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Tricia Read
As a seasoned technology leader, Tricia spearheads the go-to-market (GTM) strategy for the Australia and New Zealand regions at Microsoft. Her focus lies in driving the adoption of the company's cutting-edge product portfolio, which empowers enterprises to create innovative AI-powered applications.
Tricia's expertise extends beyond just product marketing; she also oversees the Developer Tools division, which includes platforms like GitHub, designed to support and streamline the app development process. With a deep understanding of the tech landscape, she is adept at identifying emerging trends and translating them into actionable strategies that resonate with both enterprises and developers.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Jakub Czakon
Jakub Czakon is the CMO at neptune.ml, bringing a unique blend of skills and accomplishments to his role. With a background in Physics from the University of Silesia in Katowice and Finance from the University of Economics in Wroclaw, Jakub's academic foundation is diverse and robust.
Jakub's expertise spans facial recognition, optical character recognition, cancer detection and classification, satellite image segmentation, and text mining of labor market data, among other domains. His contributions have been instrumental in achieving notable successes.
What you'll
accomplish
Confident
Be more informed, confident, and impactful on every aspect of being a great product marketing leader.
Gold-Standard
Have all the knowledge, tools, and skills needed to build and scale a gold-standard product marketing team.
Equipped
Be equipped with endless leadership insights from the likes of LinkedIn, Shopify, Hotjar, Unbounce, and more.
What's
Included
We build, buy and grow defined real estate businesses, and leverage our global expertise, scale and network to enhance their performance. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
2+ hours’ of bonus footage featuring PMMs from orgs like IBM. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Tons of real-life case studies throughout. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
5 optional (but recommended!) coursework tasks to consolidate your learning. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Marked exams at the end of every module. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
11 templates ready for you to use. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Access to all content for life. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Official persona certifications if you pass all the exams. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Certified PMMs
earn $7,168 more
Master PMM: Get to grips with real-life product marketing scenarios.
Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.
Stand out: Make an impression on potential employers with a globally recognized qualification.
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with Pro+ membership
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Looking to learn as a team?
Reach out to us.
Get your team on the same page, using best practices and standardized frameworks, with the latest insights in hand. Speak to our L&D Director for team rates at m.booth@teamalliance.io.
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courses from PMA?
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elect the plan that’s best for you...
Old Way
New Way
FAQS
Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.
Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.
Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.
Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.
Feeling like learning
leadership at your own pace?
Masters
Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.
Core
Propel your product - and career - to the next level with our fully self-paced certification program.