Learn today &‍ apply tomorrow.

Community-powered education designed to fast-track your product marketing career.

Get Product Marketing
certified

Built with leading product marketing experts at orgs like Dropbox, Shopify, LinkedIn, Airtable, Meta, and more, our certifications are nothing short of world-class.

We’re accredited and recognized by the Chartered Institute of Marketing and CPD, and all our courses are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow.

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Category

Core
certifications

Pick your preferred learning style
Included in Pro+
Product Marketing Certified: Core

Learn the A to Z of product marketing and take your career to the next level with our fully self-paced and only CPD and CIM-accredited product marketing certification. Already taken by thousands of product markters and trusted by the largest companies around - wil you join them?

Included in Pro+
B2C Product Marketing Certified: Core

Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond, with PMA's B2C Certified: Core.

Included in Pro+
Customer Marketing Certified: Core

Master retention, dominate upselling, and more: become a customer marketing expert with essential skills and actionable insights from our certification course and advance your career.

Included in Pro+
Developer Marketing Certified: Core

Elevate your developer marketing skills with this course on promoting software to developers through content, communities, and measuring success.

Included in Pro+
Product-Led Growth Certified: Core

Join the ranks of leading professionals with our product-led growth certification. Equip yourself with cutting-edge strategies and practices, and advance your career.

Product Marketing Certified: Core Teams

Unlock your product marketing team's potential with our industry-leading CPD- and CIM-accredited certification. Enroll today and get ahead of the competition!

Included in Pro+
Sales Enablement Certified: Core

Discover and implement sales enablement best practices with our fully self-paced course, delivered by industry experts. Get sales enablement certified.

Product Marketing Certified: Core
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
October 8, 2024
Product Marketing Certified: Core
Europe
14:00 - 16:30 UTC
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Global Product Marketing Leader, Mastercard

Mandy Schafer
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Mandy is the Director of Product Marketing and aseasoned Product Marketing leader with over 15 years of experience building product marketing functions at both large multinational corporations and startups. Most recently from the San Francisco Bay Area, she has focused her career in the security and the collaboration space at companies such as Oracle, IBM, Demandbase and Dropbox. Prior to Mastercard, she relocated to Amsterdam to build the Enterprise Product Marketing team at Miro.

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October 8, 2024
Product Marketing Certified: Core
North America
09:00 - 11:30 CT
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Global Product Marketing Leader, Mastercard

Mandy Schafer
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Mandy is the Director of Product Marketing and aseasoned Product Marketing leader with over 15 years of experience building product marketing functions at both large multinational corporations and startups. Most recently from the San Francisco Bay Area, she has focused her career in the security and the collaboration space at companies such as Oracle, IBM, Demandbase and Dropbox. Prior to Mastercard, she relocated to Amsterdam to build the Enterprise Product Marketing team at Miro.

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October 14, 2024
Product Marketing Certified: Core
Europe
08:00 - 10:30 UTC
2 week Program
Mondays & Wednesdays, Part-time
Instructed by:

GTM Startup Advisor & Mentor, Techstars

Ginevra Mambretti
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Ginevra's marketing experience spans e-commerce, cybersecurity, and fintech in Luxembourg, Hong Kong, and Dublin. Previously at Amazon and later busy marketing a VPN to technical audiences in 16 markets, Ginevra is currently a Developer Platform PMM at Square, working on cracking developer engagement in Europe. Data geek at heart, she is also very fond of user interviews and always loves a good tech trade show.

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October 14, 2024
Product Marketing Certified: Core
Australasia
19:00 - 21:30 SYD
2 week Program
Mondays & Wednesdays, Part-time
Instructed by:

GTM Startup Advisor & Mentor, Techstars

Ginevra Mambretti
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Ginevra's marketing experience spans e-commerce, cybersecurity, and fintech in Luxembourg, Hong Kong, and Dublin. Previously at Amazon and later busy marketing a VPN to technical audiences in 16 markets, Ginevra is currently a Developer Platform PMM at Square, working on cracking developer engagement in Europe. Data geek at heart, she is also very fond of user interviews and always loves a good tech trade show.

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Hide more info
November 11, 2024
Product Marketing Certified: Core
Europe
08:00 - 10:30 UTC
2 week Program
Mondays & Wednesdays, Part-time
Instructed by:

Mentor and Coach, Cambridge Judge Business School

Collette Johnson
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Collette is an experienced product marketing leader. Her previous experience includes working as a VP of marketing in a scale-up organisation to help them in understanding their identity and to develop their long-term strategy.Her experience also includes strategic roles in consultancies supporting both global organisations and start-ups. She was named as one of the Top 100 Product Marketing Influencers globally in 2020.

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November 11, 2024
Product Marketing Certified: Core
Australasia
19:00 - 21:30 SYD
2 week Program
Mondays & Wednesdays, Part-time
Instructed by:

Mentor and Coach, Cambridge Judge Business School

Collette Johnson
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Collette is an experienced product marketing leader. Her previous experience includes working as a VP of marketing in a scale-up organisation to help them in understanding their identity and to develop their long-term strategy.Her experience also includes strategic roles in consultancies supporting both global organisations and start-ups. She was named as one of the Top 100 Product Marketing Influencers globally in 2020.

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November 5, 2024
Product Marketing Certified: Core
North America
09:00 - 11:30 CT
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Head Product Marketing and Research, StyleSeat

Meenal Relekar
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Meenal is seasoned Product Marketing leader with over 16 years of experience across B2B and B2C industries, specializing in strategic, customer-first approaches that shift Product Marketers from collateral creators to thought partners. Skilled in all aspects of product marketing, from ideation to launch and recognized as a Top 100 Product Marketing Influencer.

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November 5, 2024
Product Marketing Certified: Core
Europe
15:00 - 17:30 UTC
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Head Product Marketing and Research, StyleSeat

Meenal Relekar
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Meenal is seasoned Product Marketing leader with over 16 years of experience across B2B and B2C industries, specializing in strategic, customer-first approaches that shift Product Marketers from collateral creators to thought partners. Skilled in all aspects of product marketing, from ideation to launch and recognized as a Top 100 Product Marketing Influencer.

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November 19, 2024
Product Marketing Certified: Core
North America
09:00 - 14:00 CT
2 Day Program
Tuesday & Wednesday, Part-time
Instructed by:

Senior Product Marketing Manager, Motive

Crystal Crouch
To be announced
Previous instructors: Google, Meta and Amazon
2 classes of 5 hours across 2 days
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Crystal is a seasoned Fintech/Insurtech Product Marketing Leader driven by a deep-seated passion for understanding and fulfilling customer needs. Her expertise lies in generating substantial momentum for new product launches through meticulous planning, development, and execution of brand, go-to-market, and CRM marketing strategies, all meticulously aligned with enterprise objectives.

Drawing upon data and analytics, Crystal is adept at driving informed business decisions and offering continuous recommendations to optimize marketing outcomes.

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December 9, 2024
Product Marketing Certified: Core
Europe
08:00 - 10:30 UTC
2 week Program
Mondays & Wednesday, Part-time
Instructed by:

GTM Startup Advisor & Mentor, Techstars

Ginevra Mambretti
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Ginevra's marketing experience spans e-commerce, cybersecurity, and fintech in Luxembourg, Hong Kong, and Dublin. Previously at Amazon and later busy marketing a VPN to technical audiences in 16 markets, Ginevra is currently a Developer Platform PMM at Square, working on cracking developer engagement in Europe. Data geek at heart, she is also very fond of user interviews and always loves a good tech trade show.

See More
Hide more info
December 9, 2024
Product Marketing Certified: Core
Australasia
19:00 - 21:30 SYD
2 week Program
Mondays & Wednesday, Part-time
Instructed by:

GTM Startup Advisor & Mentor, Techstars

Ginevra Mambretti
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Ginevra's marketing experience spans e-commerce, cybersecurity, and fintech in Luxembourg, Hong Kong, and Dublin. Previously at Amazon and later busy marketing a VPN to technical audiences in 16 markets, Ginevra is currently a Developer Platform PMM at Square, working on cracking developer engagement in Europe. Data geek at heart, she is also very fond of user interviews and always loves a good tech trade show.

See More
Hide more info
December 3, 2024
Product Marketing Certified: Core
North America
09:00 - 11:30 CT
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Founder & President, ADE Imports

Brett Schetzsle
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Brett is a brand-building and go-to-market specialist with extensive global marketing experience. He has worked with top brands like Gillette, Old Spice and EA Sports. Throughout his career, Brett has led initiatives across the entire product marketing lifecycle, from consumer-driven product development to market launches, often collaborating with globally dispersed teams. Passionate about storytelling, Brett helps bring big ideas to life and successfully launches products into the market.

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December 3, 2024
Product Marketing Certified: Core
Europe
15:00 - 17:30 UTC
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Founder & President, ADE Imports

Brett Schetzsle
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Brett is a brand-building and go-to-market specialist with extensive global marketing experience. He has worked with top brands like Gillette, Old Spice and EA Sports. Throughout his career, Brett has led initiatives across the entire product marketing lifecycle, from consumer-driven product development to market launches, often collaborating with globally dispersed teams. Passionate about storytelling, Brett helps bring big ideas to life and successfully launches products into the market.

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Sydney
Product Marketing Certified: Core
November 5, 2024
1 Day Program
Tuesday, Full-time
Instructed by:

Founder & CEO, Deepstar Strategic

Andrew Hatfield
To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.

Andrew Hatfield has over 25 years of experience working across startup, enterprise, and governmental organizations. Throughout his career, Andrew has focused on two things - building teams with amazing cultures and solving problems that customers care about. In his experience, those two are inextricably linked - you can’t succeed at one without the other. With a track record of launching new products, scaling startups, and turning businesses around, Andrew knows how to build supportive and collaborative teams that work across organizational boundaries. Need the guidance for creating a high-performing team that thrives and delivers? You're in safe hands.

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Chicago
Product Marketing Certified: Core
November 12, 2024
1 Day Program
Tuesday, Full-time
Instructed by:

Senior Product Marketing Manager, VelocityEHS

Anna Kovalenko
To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.

Leveraging B2B marketing expertise to create and execute impactful go-to-market strategies for the leading cloud-based environmental, health, and safety software. Anna works with cross-functional teams to deliver compelling messaging, positioning, and content that differentiated our products and solutions in the market and drove customer engagement and retention.

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London
Product Marketing Certified: Core
December 3, 2024
1 Day Program
Tuesday, Full-time
Instructed by:

Mentor and Coach, Cambridge Judge Business School

Collette Johnson
To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.

Collette is an experienced product marketing leader. Her previous experience includes working as a VP of marketing in a scale-up organisation to help them in understanding their identity and to develop their long-term strategy.Her experience also includes strategic roles in consultancies supporting both global organisations and start-ups. She was named as one of the Top 100 Product Marketing Influencers globally in 2020.

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Hide more info
Toronto
Product Marketing Certified: Core
November 19, 2024
9:00 AM - 5:00 PM (EDT)
1 Day Program
Tuesday, Full-time
Instructed by:

Sr. Director of Product Marketing, Airbase

Sonduren Fanarredha
To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.

Sonduren is a renowned product marketing leader with over a decade of experience in B2B SaaS product marketing within the computer software industry. With a strong foundation in marketing strategy, team building, and cross-functional stakeholder management, Sonduren excels in orchestrating seamless go-to-market campaigns and product launches for high-growth technology companies at various stages. Holding a Bachelor of Accounting (Honours) from Brock University, Sonduren brings extensive knowledge in accounting and finance, with expertise in corporate finance, taxation, audit, business spend management, and procurement.

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New York City
Product Marketing Certified: Core
March 20, 2025
1 Day Program
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
Paris
Product Marketing Certified: Core
March 25, 2025
1 Day Program
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
Denver
Product Marketing Certified: Core
April 9, 2025
1 Day Program
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
Minneapolis
Product Marketing Certified: Core
April 16, 2025
1 Day Program
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
Los Angeles
Product Marketing Certified: Core
April 23, 2025
1 Day Program
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
Amsterdam
Product Marketing Certified: Core
May 15, 2025
1 Day Program
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon

Advanced
certifications

Included in Pro+
Advanced Product Marketing Certified

Ready to excel in product marketing? Enroll in our advanced product marketing course, learn from leading PMMs, and accelerate your career today.

Included in Pro+
Analyst Relations Certified: Masters

Learn how to build an effective analyst relations program that will transform your product marketing strategies and help you gain a competitive advantage.

Included in Pro+
Building a PMM Team Certified: Masters

Struggling to structure your PMM team for success? Our intensive course provides the exact framework and skills you need to create a high-performing PMM team.

Included in Pro+
Competitive Intelligence Certified: Masters

Get the edge over your competitors. Our Competitive Intelligence Certified course propels your business forward with the skills you need to dominate.

Included in Pro+
Consumer Psychology Certified: Masters

Unlock the secrets of buying behaviors with our Consumer Psychology: Masters course

Included in Pro+
Cross-Functional Collaboration Certified: Masters

Become a certified expert in cross-functional collaboration. Learn practical strategies and boost your career growth today!

Included in Pro+
Customer Advisory Boards Certified: Masters

Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.

Included in Pro+
Customer Research Certified: Masters

Learn how to collect, analyze, and act on customer feedback to drive growth with our certified Customer Research course.

Included in Pro+
Enablement Stakeholder Management Certified: Masters

Develop essential skills and leverage powerful tools to effectively engage stakeholders, ensuring the success of your enablement programs.

Included in Pro+
Go-to-Market Certified: Masters

Unlock your path to successful launches with our Go-to-Market Certified course. Uncover GTM strategies specifically designed for the needs of PMMs.

Included in Pro+
Market Research Certified: Masters

Make market research your superpower. Our certified course is tailor-made for product marketers. Start your journey to mastery.

Included in Pro+
Marketing Certified: Masters

Unlock strategies for enhanced marketing synergy and career progression with a game-changing marketing certification today.

Included in Pro+
Messaging Certified: Masters

Elevate your messaging with our certified course. Learn from experts, drive product growth, and boost your career.

Included in Pro+
Metrics Certified: Masters

Transform product marketing metrics into a powerful tool for success. Acquire the skills to drive growth and prove strategic value.

Included in Pro+
Narrative Design Certified: Masters

Take your product storytelling to the next level. Unlock key strategies and best practices to fuel your product’s growth with a narrative design certification.

Included in Pro+
Persona Certified: Masters

Become a master of buyer and user personas with our in-depth customer persona certification.

Included in Pro+
Positioning Certified: Masters

Achieve marketing excellence with our comprehensive positioning course. Learn from industry-leading marketers, and become a positioning pro today!

Included in Pro+
Pricing Certified: Masters

Make informed decisions that increase profitability and boost your bottom line with our pricing strategy course – made by PMMs for PMMs.

Included in Pro+
Sales Enablement Certified: Masters

Strengthen your sales enablement strategy and help your reps thrive. Gain in-depth knowledge, tools, and strategies to enhance sales productivity.

Included in Pro+
Segmentation Certified: Masters

Join PMA's Segmentation Certification Masters to propel your career. Empower your product marketing with tested formulas, templates, and hands-on activities.

Included in Pro+
Storytelling Certified: Masters

Learn to tell stories that sell. Craft compelling brand narratives with our Storytelling Certified: Masters course.

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Leadership
certifications

Included in Exec+
Product Marketing Certified: Leadership

Get the insider knowledge and sought-after skills you need to build a lasting and successful career as a marketing leader. Start your journey today.

Included in Exec+
Product Marketing Leadership Accelerator

Unleash your potential with our product marketing leadership program. Gain advanced skills and reshape the future of product marketing with the best in the biz.

Built and trusted by experts at

The Product Marketing
Core framework

Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career.

This framework helps you navigate all those concepts through five fundamental stages. For each of the stages: discover, strategize, define, get set, and grow, you'll journey through to boost your understanding of pivotal topics.

By understanding each topic on the framework, you'll increase your competency every time to become a well-rounded product marketer.

Discovery

Equip yourself and your team with the info needed through customer feedback and competition research to formulate a strategy that’s relevant to your product and market.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

Strategize

Fail to prepare, prepare to fail. A strategy that looks at barriers, opportunities, and data-backed methodologies is the first step towards creating a winning master plan.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

Define

Define your market, identify your personas, and apply valuable insights gained in the discovery process to shape the customer journey and craft appropriate communication strategies.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

Get set

If you want to go fast, go alone. If you want to go far, go together. Through training, collaboration sessions, and indispensable assets, equip other teams with all the knowledge they need to come with you.

Sales assets

Training

Sales enablement sessions

Marketing

Grow

Prolong your efforts with a post-launch process to ensure your product goes from strength to strength through analysis, optimization, feedback loops, and customer advocacy.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

Elements of
Product Marketing

Watch video
pma periodec table

Get 25+ certifications
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual certification
$1299
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

What you’ll get
with Pro+ Membership 

25+ product marketing certifications

A suite of accredited courses designed to develop your skillset, refresh your knowledge, fuel you with ideas, and advance your career.

In-person summit ticket (RRP $1,295)

Keep up-to-date with industry trends and the latest thinking, grow your network, and mingle with leading PMMs from Google, LinkedIn, Amazon, TikTok & more.

Members-only workshops & events

Non-stop, cohort-based learning opportunities with your peers. From collaboration to KPIs, learn, discuss, and debate all the essential PMM topics.

100+ templates & frameworks

Get the peace of mind of working from tried and tested frameworks, streamline your day-to-day, and head into your next project with complete confidence.

PMM mentor program

Empower your personal and professional development, identify and fill soft and hard skills haps, and achieve your career goals - quicker.

500+ hours of OnDemand footage

Catch-up on every single PMM event - past and future - whenever you want, wherever you want. First-hand insights from Meta, IBM, Microsoft, & more await.

I praise PMA up and down, the courses have changed my life and completely accelerated my professional career. I’m now doing something that I'm passionate about as well. The courses have enabled me to take everything up a level; be more strategic, work cross-functionally, and translate what the product team is doing.

Evonne Powers

Product Marketing Lead

finexio logo
I’ve been really enjoying the curriculums, community, webinars, articles, templates, and the PMA staff. The value I’ve gained from the templates is fantastic, they’re a superb resource – undoubtedly the most beneficial resource I’ve come across – and save me so much time. Not only that, they instantly ignite creativity which, in turn, boosts productivity.

Launa Chavez

Senior Product Marketing Manager

beeline logo

Benchmark your
product marketing skills

Let us know your experience in key PMM competencies and we'll give you a tailormade framework to lean in on your strengths and identify opportunities for professional growth.

Customize the way
you want to learn

If you’re taking our Core certification, choose the learning style that suits YOU best.

On-demand

Learn at your own pace.
100% OnDemand curriculum
Practical workshop activities
Optional live weekly workshops forevermore
Exams interspersed throughout
Get async answers to your questions
On-demand

Live & Online

Upskill virtually alongside your peers.
Pick between part- and full-time programs
Live instructor leading you through the curriculum
Breakout activities
Live Q&A sessions with your expert instructor
Cohort-led learning
Optional live weekly workshops forevermore
Live & Online

In-Person

Get certified in a single day, in-person.
Meet your instructor in-person
Learn and interact with a class full of students
Interactive breakout activities
Live Q&A sessions with your expert instructor
Lunch and refreshments provided
Optional live weekly workshops forevermore
Network with your cohort afterward
Walk away certified after just one day
In-Person