Learn today &
apply tomorrow.

Community-led education designed to fast-track your product marketing career.

Choose
your level

Built with leading product marketing experts at orgs like Dropbox, Shopify, LinkedIn, Airtable, Meta, and more, our certifications are nothing short of world-class.

We’re accredited and recognized by the Chartered Institute of Marketing and CPD, and all our courses are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow.

Step 1: Select one of the following...
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Don’t know what course is right for you? Find out more on our certification journey page.
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Foundations

certifications

Step 2: Pick your preferred learning style
Positioning & Messaging: Fundamentals

Master the art of positioning and messaging with PMA's Fundamentals. Transform your career journey with our expert-led course.

Product Marketing: Fundamentals

Kickstart your career with PMA's Product Marketing Fundamentals. Gain invaluable from industry giants and equip yourself for success!

Sales Enablement: Fundamentals

Optimize your internal programs with our Sales Enablement Fundamentals course. Learn from industry experts and empower your salespeople to generate results!

Transitioning to PMM: Fundamentals

Ready for a career switch? Learn the art of transitioning to PMM with our Fundamentals course. Turn ambition into action today!

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Name of course
Level | Certified

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

Core

certifications

Step 2: Pick your preferred learning style
Product Marketing Certified: Core

Learn the A to Z of product marketing and take your career to the next level with our fully self-paced and only CPD and CIM-accredited product marketing certification. Already taken by thousands of product markters and trusted by the largest companies around - wil you join them?

B2C Product Marketing Certified: Core

Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond, with PMA's B2C Certified: Core.

Customer Marketing Certified: Core

Master retention, dominate upselling, and more: become a customer marketing expert with essential skills and actionable insights from our certification course and advance your career.

Product-Led Growth Certified: Core

Join the ranks of leading professionals with our product-led growth certification. Equip yourself with cutting-edge strategies and practices, and advance your career.

Product Marketing Certified: Core Teams

Unlock your product marketing team's potential with our industry-leading CPD- and CIM-accredited certification. Enroll today and get ahead of the competition!

Sales Enablement Certified: Core

Discover and implement sales enablement best practices with our fully self-paced course, delivered by industry experts. Get sales enablement certified.

Product Marketing Certified: Core

Master every facet of product marketing with our CIM and CPD-accredited certification. Tailored insights, practical activities, and industry expertise await.

Product Marketing Certified: Core Live and In Person
Core

Join PMA's in-person product marketing training and become a CPD and CIM-accredited product marketer pro at a location near you.

Advanced

certifications

Step 2: Pick your preferred learning style
Advanced Product Marketing Certified

Ready to excel in product marketing? Enroll in our advanced product marketing course, learn from leading PMMs, and accelerate your career today.

Analyst Relations Certified: Masters

Learn how to build an effective analyst relations program that will transform your product marketing strategies and help you gain a competitive advantage.

Building a PMM Team Certified: Masters

Struggling to structure your PMM team for success? Our intensive course provides the exact framework and skills you need to create a high-performing PMM team.

Competitive Intelligence Certified: Masters

Get the edge over your competitors. Our Competitive Intelligence Certified course propels your business forward with the skills you need to dominate.

Consumer Psychology Certified: Masters

Unlock the secrets of buying behaviors with our Consumer Psychology: Masters course

Cross-Functional Collaboration Certified: Masters

Become a certified expert in cross-functional collaboration. Learn practical strategies and boost your career growth today!

Customer Advisory Boards Certified: Masters

Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.

Customer Research Certified: Masters

Learn how to collect, analyze, and act on customer feedback to drive growth with our certified Customer Research course.

Go-to-Market Certified: Masters

Unlock your path to successful launches with our Go-to-Market Certified course. Uncover GTM strategies specifically designed for the needs of PMMs.

Market Research Certified: Masters

Make market research your superpower. Our certified course is tailor-made for product marketers. Start your journey to mastery.

Marketing Certified: Masters

Unlock strategies for enhanced marketing synergy and career progression with a game-changing marketing certification today.

Messaging Certified: Masters

Elevate your messaging with our certified course. Learn from experts, drive product growth, and boost your career.

Metrics Certified: Masters

Transform product marketing metrics into a powerful tool for success. Acquire the skills to drive growth and prove strategic value.

Narrative Design Certified: Masters

Take your product storytelling to the next level. Unlock key strategies and best practices to fuel your product’s growth with a narrative design certification.

Persona Certified: Masters

Become a master of buyer and user personas with our in-depth customer persona certification.

Positioning Certified: Masters

Achieve marketing excellence with our comprehensive positioning course. Learn from industry-leading marketers, and become a positioning pro today!

Pricing Certified: Masters

Make informed decisions that increase profitability and boost your bottom line with our pricing strategy course – made by PMMs for PMMs.

Sales Enablement Certified: Masters

Strengthen your sales enablement strategy and help your reps thrive. Gain in-depth knowledge, tools, and strategies to enhance sales productivity.

Segmentation Certified: Masters

Join PMA's Segmentation Certification Masters to propel your career. Empower your product marketing with tested formulas, templates, and hands-on activities.

Storytelling Certified: Masters

Learn to tell stories that sell. Craft compelling brand narratives with our Storytelling Certified: Masters course.

Leadership

certifications

Step 2: Pick your preferred learning style
Product Marketing Certified: Leadership

Get the insider knowledge and sought-after skills you need to build a lasting and successful career as a marketing leader. Start your journey today.

Product Marketing Leadership Accelerator

Unleash your potential with our product marketing leadership program. Gain advanced skills and reshape the future of product marketing with the best in the biz.

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Built and trusted by experts at

Customize the way
you want to learn

If you’re taking our Core certification, choose the learning style that suits YOU best.

On-demand

Learn at your own pace.
100% OnDemand curriculum
Practical workshop activities
Optional live weekly workshops forevermore
Exams interspersed throughout
Get async answers to your questions

Live & Online

Upskill virtually alongside your peers.
Pick between part- and full-time programs
Live instructor leading you through the curriculum
Breakout activities
Live Q&A sessions with your expert instructor
Cohort-led learning
Optional live weekly workshops forevermore

In-Person

Get certified in a single day, in-person.
Meet your instructor in-person
Learn and interact with a class full of students
Interactive breakout activities
Live Q&A sessions with your expert instructor
Lunch and refreshments provided
Optional live weekly workshops forevermore
Network with your cohort afterward
Walk away certified after just one day

Get 25+ courses
with Pro+
membership

Get access to World-class PMM resources worth $16,000+ in 1 membership dashboard! With expert-led training, cutting-edge resources, and a supportive community of like-minded PMMs, you'll have everything you need to launch your career and tackle everyday PMM challenges with confidence.

25+ product marketing certifications

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Core

Advanced

In-person summit ticket

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Core

Advanced

Exclusive member-only events

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Core

Advanced

Access to PMM Hired

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Core

Advanced

Mentorship program

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Core

Advanced

Wait! Unlock this and 24 other courses
OnDemand with a Pro+ membership.

Get access to $16,000+ worth of world-class product marketing resources. With expert-led training, cutting-edge resources, networking, and mentoring opportunities, you’ll have everything you need to tackle everyday PMM challenges with confidence. 

What you’ll get
with Pro+ 

25+ product marketing certifications

A suite of accredited courses designed to develop your skillset, refresh your knowledge, fuel you with ideas, and advance your career.

In-person summit ticket (RRP $1,295)

Keep up-to-date with industry trends and the latest thinking, grow your network, and mingle with leading PMMs from Google, LinkedIn, Amazon, TikTok & more.

Members-only workshops & events

Non-stop, cohort-based learning opportunities with your peers. From collaboration to KPIs, learn, discuss, and debate all the essential PMM topics.

100+ templates & frameworks

Get the peace of mind of working from tried and tested frameworks, streamline your day-to-day, and head into your next project with complete confidence.

PMM mentor program

Empower your personal and professional development, identify and fill soft and hard skills haps, and achieve your career goals - quicker.

500+ hours of OnDemand footage

Catch-up on every single PMM event - past and future - whenever you want, wherever you want. First-hand insights from Meta, IBM, Microsoft, & more await.

I praise PMA up and down, the courses have changed my life and completely accelerated my professional career. I’m now doing something that I'm passionate about as well. The courses have enabled me to take everything up a level; be more strategic, work cross-functionally, and translate what the product team is doing.

Evonne Powers

Product Marketing Lead

I’ve been really enjoying the curriculums, community, webinars, articles, templates, and the PMA staff. The value I’ve gained from the templates is fantastic, they’re a superb resource – undoubtedly the most beneficial resource I’ve come across – and save me so much time. Not only that, they instantly ignite creativity which, in turn, boosts productivity.

Launa Chavez

Senior Product Marketing Manager

Benchmark your
product marketing skills

Let us know your experience in key PMM competencies and we'll give you a tailormade framework to lean in on your strengths and identify opportunities for professional growth.

The PMMC
framework

Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. This framework helps you navigate all those concepts through five fundamental stages.

The PMMC framework

Discovery

Equip yourself and your team with the info needed through customer feedback and competition research to formulate a strategy that’s relevant to your product and market.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Fail to prepare, prepare to fail. A strategy that looks at barriers, opportunities, and data-backed methodologies is the first step towards creating a winning master plan.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Define your market, identify your personas, and apply valuable insights gained in the discovery process to shape the customer journey and craft appropriate communication strategies.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

If you want to go fast, go alone. If you want to go far, go together. Through training, collaboration sessions, and indispensable assets, equip other teams with all the knowledge they need to come with you.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Prolong your efforts with a post-launch process to ensure your product goes from strength to strength through analysis, optimization, feedback loops, and customer advocacy.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets