Ready to kickstart yourproduct marketing career?
Acquire the knowledge, tools, and training needed to get your foot in the door
Product MarketingScholar Program
Acquire the knowledge, tools, and training needed to start a successful career in product marketing with our part-time, 12-week program.
Apply for scholarship
June 2024
Limited to 25Applicants
Scholar programoverview
Getting your foot in the product marketing door can be tough, which is why our scholar program was born.
Twice a year, we open the doors to 25 new or aspiring product marketers and put them through a part-time, 12-week program, to provide the foundations needed to get on the product marketing career ladder - for free.
By the end of the program, you’ll have an in-depth understanding of what product marketing is, how to actually do it, a portfolio of practical PMM work to show future employers, and the confidence required to ace your interview.
Twice a year, we open the doors to 25 new or aspiring product marketers and put them through a part-time, 12-week program, to provide the foundations needed to get on the product marketing career ladder - for free.
By the end of the program, you’ll have an in-depth understanding of what product marketing is, how to actually do it, a portfolio of practical PMM work to show future employers, and the confidence required to ace your interview.
August 1, 2024 - September 30, 2024
Deadline of applications:
July 30, 2024
Our Stats
300+
Scholars put through the program
130+
Scholars on our hiring board
8
Coursework tasks
12 weeks
Online mentoring
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What you’ll get from us
Product marketing certification (providing you pass the exams)
Live, weekly workshops with industry leaders
A platform to build your personal portfolio
Exposure to some of the world’s biggest brands
Official accreditation from the industry’s go-to association (aka, us!)
All of the above for free (worth $3,500 RRP)
What we needfrom you
100% commitment to the program
Spaces are limited. Only commit if you’re confident you can complete the whole program.
‘Above and beyond’ attitude
You get out what you put in. And we want all our scholars to get the max. impact.
Passion for product marketing
We’re looking for people who’re genuinely passionate about a long-term PMM career.
Our applicationprocess
Apply for scholarship1
Submit an up-to-date resume
Spaces are limited and the competition’s tough, make sure you stand out!
2
Let us know why you want to join
Create a short video outlining why you want to be part of the program.
3
“Why you?”
Sell yourself! Let us know why you should be one of the 25.
4
Select your preferred cohort
Browse upcoming cohorts and pick your preferred program.
Program curriculumoverview
What happens after theapplication
1 - Save the date
2 - Put in the work
3 - Wait for the offers to roll in
At the end of the program, you’ll be put into an exclusive recruitment pot with the rest of your scholars to be headhunted by orgs near and far.
To help them make their decision, we’ll be providing all hirers with your:
Exam score,
Practical task,
Attendance rate,
Involvement in the weekly workshops,
Salary expectations,
Application video, and
CV and cover letter.
Join product marketing teams like this who choose PMA to upskill:
Other reminders:
01
25 scholars per quarter
Our places are limited and we can only squeeze 25 scholars in per program. Your application really is your time to shine, so don’t rush it. Take your time and make sure yours stands out!
02
Submit complete requirements
Due to the volume of applications we get, we don’t have time to chase individuals for missing parts; if you miss something out, you won’t be considered for the program.
03
Your confirmation is important
For successful candidates, please check your inbox and spam folders for your acceptance email. We’ll need you to confirm your place before the program starts. If we don’t hear from you, your place will be given to someone else.
04
Didn’t make it? Apply again!
Don’t be too disheartened if you don’t hear back from us. We get an incredibly high volume of applicants and the competition’s tough - it’s nothing personal! Please do feel free to apply to another program, though.
Featured case study
“It was such a profound learning moment for me.”
“I found the practical tasks and breakout sessions most helpful because those were the crucial times I both got to learn through my lenses, and through the lenses of others who have varying experience in the industry.
“If, like me, you’re fascinated by PMM and don't know how to break into this profession, then this is the right place to start. I 100% recommend it.”
“If, like me, you’re fascinated by PMM and don't know how to break into this profession, then this is the right place to start. I 100% recommend it.”
Explore PMMcareer opportunities
Check out the product marketing jobs boards, find your dream role, and if the scholar program might help you secure it, start your application.
FAQS
Who’s this course for?
If you’re new to product marketing, it’ll upskill you in areas you might not have much experience in.
If you've been in the industry for a number of years, unfortunately, this program isn't for you - it's been created with people just starting out in their product marketing career in mind only.
Is Product Marketing Certified: Core accredited?
Yep! As well as getting the seal of approval from orgs like HubSpot, TikTok, and Salesforce, Product Marketing Core is recognized by the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).
What are the benefits of completing the Product Marketing Scholar program?
By completing the Product Marketing Scholar program, you gain a strong grasp of product marketing, get access to practical templates, and join a community of industry pros. It’s a great way to boost your confidence, skillset, and career prospects. You’ll also be put into an exclusive recruitment pot with the rest of your scholars to be headhunted by orgs near and far.
How do the online sessions actually run?
Each week will be a mix of your mentor going through the course content, you and your classmates asking questions (and getting answers!), practical tasks, and setting and going through coursework assignments.
Is the coursework mandatory?
If you want to be part of the exclusive recruitment pot with the rest of your scholars, then yes, you must submit all your coursework within two weeks of completing the program.
What happens if I can't make one of my weekly sessions?
We totally understand that things sometimes come up, so we record all our sessions. That way, if you're unable to attend one week, you can still get access to all the content and Q&As, and find out about any coursework.
How much time do I need to dedicate to the program?
This is a part-time program over 12 weeks and we understand many of our scholars may have other commitments to juggle. It may vary slightly from week- to-week, but all in (including the certification materials, exams, and weekly mentor sessions) you’ll need to be able to commit to at least 2-2.5 hours each week.
Does this course cover everything I need to know to be a product marketer?
This course is pretty darn comprehensive, if we do say so ourselves. From research through to optimization it covers the A to Z. However, as there are so many facets to product marketing, it’s very much more focused on the essentials.
What happens if I don’t pass the course exams?
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.
If I don’t get accepted onto the program this time, can I apply again?
Yes, don’t be too disheartened if you’re not invited onto the program this time round, you can always apply again for the next intake!