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Build developer relationshipsthat drive real adoption
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Certification
overview
Are you leading developer relations efforts but struggling to prove their business impact?
This certification is going to change that.
You'll learn key developer relations strategies, how to build and manage successful programs, and how to measure their effectiveness.
With expert insights and real-world examples, you'll gain the skills to align developer relations initiatives with business objectives, build strong developer communities, and drive product adoption—all while proving the value of your efforts to stakeholders.
Curriculum
Chapters
- Introduction
- Certification overview
- What IS developer relations?
- What IS developer relations? Ctd.
- The business value of DevRel
- Developer relations + developer marketing = Better together
- Better together: A cross functional approach to successful developer marketing
- DevRel and friends
- Exam
Chapters
- Developer programs 101
- Show me the data!
- What do I build? Prioritising programs for your business
- Build a successful developer marketing program with the power of data
- 3,2,1... Launch your developer program
- Maintainance mode: How to keep you program healthy and impactful
- Empathy and listening: Leading and building with core DevRel values
- Exam
Chapters
- developer communities: The ultimate amplifiers
- Guide to developer and community engagement
- Choose your adventure: Build the right program for your business
- How people, not platforms, define "community"
- If a community thrives on the internet and stakeholders aren’t looking, does it make a sound?
- Bonus: Nurturing DevRel: Creating Purposeful and Inclusive Developer Communities - Erica Hansen, Head of Developer Relations at Flutterflow
- Exam
Chapters
- Let's host an event! The curious role of events in developer relations
- Lessons from Goldilocks: Pick the event format that’s “just right”
- Get started planning the perfect event
- Coursework
- Exam
Chapters
- Technical writing is not a monolith
- Crafting a developer-centric content strategy: Blueprints for success
- If you write it, will they read it?
- Bonus: Unlocking the Power of Technical Content for Developer Relations Success - Kurt Kemple, Senior Director of Developer Relations at Slack
- Exam
Chapters
- Let’s build your DevRel dream team
- Hiring and onboarding for inclusivity and success
- Make 10 (hu)men feel like 100: Having impact without headcount
- Coursework
- Exam
Chapters
Chapters
Chapters
Chapters
Chapters
- Introduction
- Certification overview
- What IS developer relations?
- What IS developer relations? Ctd.
- The business value of DevRel
- Developer relations + developer marketing = Better together
- Better together: A cross functional approach to successful developer marketing
- DevRel and friends
- Exam
Chapters
- Developer programs 101
- Show me the data!
- What do I build? Prioritising programs for your business
- Build a successful developer marketing program with the power of data
- 3,2,1... Launch your developer program
- Maintainance mode: How to keep you program healthy and impactful
- Empathy and listening: Leading and building with core DevRel values
- Exam
Chapters
- developer communities: The ultimate amplifiers
- Guide to developer and community engagement
- Choose your adventure: Build the right program for your business
- How people, not platforms, define "community"
- If a community thrives on the internet and stakeholders aren’t looking, does it make a sound?
- Bonus: Nurturing DevRel: Creating Purposeful and Inclusive Developer Communities - Erica Hansen, Head of Developer Relations at Flutterflow
- Exam
Chapters
- Let's host an event! The curious role of events in developer relations
- Lessons from Goldilocks: Pick the event format that’s “just right”
- Get started planning the perfect event
- Coursework
- Exam
Chapters
- Technical writing is not a monolith
- Crafting a developer-centric content strategy: Blueprints for success
- If you write it, will they read it?
- Bonus: Unlocking the Power of Technical Content for Developer Relations Success - Kurt Kemple, Senior Director of Developer Relations at Slack
- Exam
Chapters
- Let’s build your DevRel dream team
- Hiring and onboarding for inclusivity and success
- Make 10 (hu)men feel like 100: Having impact without headcount
- Coursework
- Exam
Chapters
Modules
Modules
Modules
Our stats
"I highly recommend the Developer Relations Masters Certified course. It truly represents the ‘voice of the Developer’ and demonstrates a deep empathy for subject matter experts, both for individual contributors and for those with purchasing authority. Earning this certification has enriched my communication with Tech Enablers within businesses by emphasising the importance of business value alongside marketing and event strategies. The course has reinforced my ability to craft solid business cases for targeted campaigns and events, always keeping the Developer’s interests at the core."
Daniel Woolfson
Senior Engineering Manager
"Having spent nearly a decade in Developer Relations across major tech companies including Google, Meta, Microsoft,, and AWS, I found this course to be an excellent refresher on building developer-focused programs and content.
Katie’s presentation style was particularly engaging, incorporating well-placed humor and relevant analogies that enhanced the learning experience.
The course thoroughly covered foundational concepts while providing extensive supplementary resources for deeper exploration. The comprehensive approach and engaging delivery made this a valuable learning experience, even for someone with extensive industry experience."
Amit Chopra
Principal Technical Program Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your instructor,
Katie Miller
Katie Miller, a veteran in Developer Relations and marketing, has led programs at Google, Asana, and Slack. After studying education policy, she transitioned to tech, gaining expertise in support, sales, and marketing. Her introduction to DevRel came while leading product marketing for ads APIs, sparking a return to her roots.
By the end of the certification
you'll be able to...
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Build a developer relations program that drives business success
Break down the role of DevRel and figure out the strategies that make the most sense for your goals
Grow engaged communities
Develop strategies to build thriving developer communities and track key metrics that showcase your impact and drive adoption.
Prove developer relations impact
Master the skills to align DevRel efforts with business goals, measure success, and effectively communicate your results to stakeholders.
What's
included
Gain access to a robust curriculum covering the breadth of developer relations. You’ll learn the secrets to meticulous measurement, insightful analysis, and how to tell stories with data.
A variety of coursework tasks to consolidate your learning and practice your new DevRel knowledge.
Marked exams at the end of every module to test your knowledge and get you Developer Relations certified.
Practical templates and frameworks ready for use straight away. Take them with you and utilize them in your role with ease.
Lifetime access to all the content, fireside chats, templates, and more. Return to course content whenever you need to – we’ll be here.
Official Developer Relations: Masters certification, to show off to your peers, once you pass all the exams.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 25 others
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ certifications (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of On-demand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all certification content
Access to all future certification updates
Official certification if you pass the exams
Get this certification plus 25 others, with Exec+ membership
Discover how our Exec+ memberships stack up against our individual certifications to find the best value for your investment.
25+ certifications (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all certification content
Access to all future certification updates
Official certification if you pass the exams
Certification
benefits
Gain hands-on experience with real-world Developer Relations strategies and frameworks.
Lead successful DevRel initiatives with the skills to align your efforts with business goals and measurable outcomes.
Stand out in the industry with expertise that makes you an invaluable asset to any developer-focused organization.
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Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
certifications from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
New way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Accelerate your learning with our product marketing AI coach.
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
This certification is tailored for DevRel professionals looking to enhance their skills, Developer Marketing experts transitioning into Developer Relations, and product managers or technical leads working on developer-focused initiatives.
The certification is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Developer Relations Masters: Certified!
Sit an exam for each module to earn your certification, then share your accomplishment with your peers on LinkedIn. As for the content – you’ll have lifetime access. So, you can always revisit the information if you need a quick refresher.
$500. But if you sign up to Pro+ membership you'll get access to all certifications, event ticket, mentorship and more for $1,999.
