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Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
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There's a lot of buzz about product marketing and what it entails. Our certification's here to set things straight. Dive into an immersive experience covering everything from market research and pricing strategies to positioning and onboarding.
Beyond the theory, we roll up our sleeves with hands-on activities, expert tuition, and engaging Q&A sessions. But what's in it for you? First, you'll master essential PMM skills, boosting your market value and confidence.
Plus, this certification is the key to getting your entire team aligned on PMM's core principles. With everyone in sync, you'll foster a unified approach to product launches, campaigns, and strategies. So, if you’re looking to enhance your skill set and ensure everyone's marching to the same beat, you're in the right place.
"PMA delivers real-world leadership training from proven specialists
Once again, the Product Marketing Alliance has delivered an excellent course based on real-world experience and leadership.
Highly recommend anyone wanting to further their leadership aspirations to learn from these existing proven performers and raise your own bar."
Andrew Hatfield
Deepstar Strategic
"I found the course to be highly instructive. I thought the facilitator/instructor was very knowledgeable, engaging, informative, and clear. Definitely enjoyed the course."
Antonio Diep
ToastTab
"I loved the in-person version of the course. I bought the course online first and it was really dry and hard to get through. Switching to in-person had so many more benefits and excelerated my learning."
Ariana Calligaro
Fellow App
We meet online over the period you've chosen and cover the outlined modules, exams, and coursework plus have time for a Q&A session(s) with your expert instructor.
After every session, you’ll be given optional extra materials. You'll also have the option to join mentorship calls every Thursday.
After your last session (provided you pass the exams), you’ll be officially Product Marketing Certified!
Here at PMA, you can learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
No need to worry about buying a course that you won’t use. Attend the dedicated session(s) you’ve committed to.
Learn from the experience of and ask your expert instructor questions if you get stuck or to help solve your real-life challenges in your role.
50% of info is forgotten within an hour - unless you’re learning with us. We drive long-lasting change with science-backed teaching methods.
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Exclusive content, framework and templates
250+ hours of video content
PMM summits OnDemand
300+ PMM slide decks
Access to PMM mentors
PMM learning paths
PMM learning paths
Peer advisory councils
40% discount on in-person PMA summits
Discount on PMM certification
Lifetime access to individual course bought
Get exclusive content based on your course
Access to PMM Mentors
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elect the plan that’s best for you...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
Yep, it sure is. As well as getting the seal of approval from orgs like HubSpot, Facebook, TikTok, Salesforce, Sky, and more, Product Marketing Certified: Core is accredited by both the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).
Anyone with an interest in product marketing. If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.
Each session will be a mix of your instructor going through the course content, you and your classmates asking questions (and getting answers!), practical tasks, and setting and going through coursework assignments.
It's not mandatory, but we'd highly recommend getting stuck in. These live and online sessions have been designed to bring even more interactivity to Product Marketing Certified: Core, and give you plenty of actionable takeaways. The more you put in, the more you get out, so we strongly encourage everyone to complete any coursework and get involved with the Q&As when they're happening.
If you pick a program that fits your schedule, hopefully this won't happen. However, we totally understand that things sometimes come up, so we record all our sessions. That way, if you're unable to attend one week, you can still get access to all the content and Q&As, and find out about any coursework.
You don't have to. However, we do recommend it. Being able to see everyone will help you and everyone else replicate that in-person classroom environment, and provide your instructor with more visual cues. That said, we don't want anyone to feel uncomfortable, so if you don't want your camera on, please don't feel pressured!
This course is pretty darn comprehensive, if we do say so ourselves. From research through to optimization it covers the A to Z. However, as there are so many facets to product marketing, it’s very much more focused on the essentials.
Yep! Drop Matt a line on m.booth@pmmalliance.com and let him know what you want, and he'll put a personalized package together for you. FYI, these don’t just have to be online and live either, they can be online + on demand or live + in-person, too.
That’s right! Anyone who takes part in the Product Marketing Certified Core program will be eligible for a discount on our membership plans – which include exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.