Built and trusted by experts at
Built and taken by experts at

Course
overview 

Tired of mediocre sales enablement resources leaving you directionless? This course will navigate you through the creation of optimal sales enablement programs that converts more prospects into customers. With guidance from industry experts, easy-to-use templates, and insightful case studies, you'll soon be championing the value of sales enablement within your org.

Imagine crafting an engaging onboarding program, creating compelling sales content, and confidently measuring your success. Our course is a roadmap to success. But we're not just about theory - we provide the tools needed to make a real difference in your business and drive revenue. So, get ready to conquer sales enablement and watch your sales skyrocket.

Chapters

  • How to get the most out of this course
  • Resource library
  • What is sales enablement?
  • The value of sales enablement
  • The foundations of sales enablement
  • Who owns sales enablement?
  • Structuring sales enablement teams
  • The sales enablement charter
  • Bonus: Creating a scalable sales enablement function
  • Module #1 Key takeaways
  • Coursework
  • Time to reflect
  • Exam
  • Fireside chat: Sheevaun Thatcher - RingCentral

Chapters

  • Company alignment
  • Encouraging cross-collaboration
  • Making sales enablement's voice heard
  • Qualified leads
  • Bonus: Sales and marketing lead optimization
  • Lead-qualification matrix
  • Module #2 Key takeaways
  • Time to reflect
  • Exam
  • Bonus: Driving cross-functional alignment to improve outcomes
  • Fireside chat: Lyle Jacon

Chapters

  • An intro to sales onboarding and training
  • Welcome your new hires
  • Prepping for onboarding
  • Bonus: Building an onboarding program
  • Training and coaching
  • How to improve sales team training sessions
  • Module #3 Key takeaways
  • Time to reflect
  • Exam
  • Bonus: "It's about making things simple", with Shift's Kevin Rich
  • Fireside chat with Tom Cheriyan at OwnBackup

Chapters

  • Ideal customer profiles
  • Personas
  • [Bonus] Develop personas the right way
  • Empathy mapping
  • The customer journey
  • Module #4 | Key takeaways
  • Time to reflect
  • Exam
  • Coursework
  • [Bonus] Four steps to sharpen your go-to-market focus with customer segmentation

Chapters

  • What is sales enablement content?
  • Sales scripts
  • Product sheets
  • Competitor analysis content
  • Battlecards
  • Creating content salespeople will love
  • Whitepapers
  • Case studies
  • Develop a sales enablement content strategy
  • Sales enablement playbook
  • Bonus: Creating a sales enablement playbook from scratch
  • Module #5 Key takeaways
  • Time to reflect
  • Exam
  • Coursework

Chapters

  • Sales enablement metrics
  • Content usage
  • Time to productivity
  • Win/close rates
  • Average deal size
  • Sales velocity
  • Sales confidence
  • Reporting findings
  • Bonus: Enablement metrics 101
  • Module #6 Key takeaways
  • Time to reflect
  • Exam
  • Bonus: The dark arts of data
  • Fireside cha: Laura Welch (HP) and Rob Hornish (Redaptive, Inc)

Chapters

  • Tech and tools in sales enablement
  • Company alignment tools
  • Onboarding and training tools
  • Empowering reps to be self-sufficient
  • Bonus: Using technology to increase sales
  • Customer-centric tools
  • Sales content tools
  • Tools for metrics and measurement
  • Module #7 Key takeaways
  • Time to reflect
  • Exam
  • Bonus: Using AI in sales enablement

Modules

  • Resource library
  • Continue your professional development
  • Get your certificate

Modules

Modules

Introduction to sales enablement

Chapters

  • How to get the most out of this course
  • Resource library
  • What is sales enablement?
  • The value of sales enablement
  • The foundations of sales enablement
  • Who owns sales enablement?
  • Structuring sales enablement teams
  • The sales enablement charter
  • Bonus: Creating a scalable sales enablement function
  • Module #1 Key takeaways
  • Coursework
  • Time to reflect
  • Exam
  • Fireside chat: Sheevaun Thatcher - RingCentral
Cross-functional alignment

Chapters

  • Company alignment
  • Encouraging cross-collaboration
  • Making sales enablement's voice heard
  • Qualified leads
  • Bonus: Sales and marketing lead optimization
  • Lead-qualification matrix
  • Module #2 Key takeaways
  • Time to reflect
  • Exam
  • Bonus: Driving cross-functional alignment to improve outcomes
  • Fireside chat: Lyle Jacon
Onboarding and training

Chapters

  • An intro to sales onboarding and training
  • Welcome your new hires
  • Prepping for onboarding
  • Bonus: Building an onboarding program
  • Training and coaching
  • How to improve sales team training sessions
  • Module #3 Key takeaways
  • Time to reflect
  • Exam
  • Bonus: "It's about making things simple", with Shift's Kevin Rich
  • Fireside chat with Tom Cheriyan at OwnBackup
Customer-centricity

Chapters

  • Ideal customer profiles
  • Personas
  • [Bonus] Develop personas the right way
  • Empathy mapping
  • The customer journey
  • Module #4 | Key takeaways
  • Time to reflect
  • Exam
  • Coursework
  • [Bonus] Four steps to sharpen your go-to-market focus with customer segmentation
Guided content

Chapters

  • What is sales enablement content?
  • Sales scripts
  • Product sheets
  • Competitor analysis content
  • Battlecards
  • Creating content salespeople will love
  • Whitepapers
  • Case studies
  • Develop a sales enablement content strategy
  • Sales enablement playbook
  • Bonus: Creating a sales enablement playbook from scratch
  • Module #5 Key takeaways
  • Time to reflect
  • Exam
  • Coursework
Metrics and measurement

Chapters

  • Sales enablement metrics
  • Content usage
  • Time to productivity
  • Win/close rates
  • Average deal size
  • Sales velocity
  • Sales confidence
  • Reporting findings
  • Bonus: Enablement metrics 101
  • Module #6 Key takeaways
  • Time to reflect
  • Exam
  • Bonus: The dark arts of data
  • Fireside cha: Laura Welch (HP) and Rob Hornish (Redaptive, Inc)
Tech and tools

Chapters

  • Tech and tools in sales enablement
  • Company alignment tools
  • Onboarding and training tools
  • Empowering reps to be self-sufficient
  • Bonus: Using technology to increase sales
  • Customer-centric tools
  • Sales content tools
  • Tools for metrics and measurement
  • Module #7 Key takeaways
  • Time to reflect
  • Exam
  • Bonus: Using AI in sales enablement
Wrap up

Modules

  • Resource library
  • Continue your professional development
  • Get your certificate

Modules

Modules

Our stats

13+
Hours of content
7
Modules
59
Exam questions
19
Templates
3
Coursework tasks

“Sales Enablement Collective Core was a joy to go through. The structure of the course was well thought out. The information was presented in engaging bite-sized formats to easily digest all the information given throughout the course.

What I really appreciated was the resources provided along the way, and that I can access the content in the course at any time for when I might need a refresher - which makes me feel very supported on my enablement journey.”

Lillian Fodor

Revenue Enablement Specialist

“It's amazing to see this topic covered on any level since often times people forget about sales enablement and what it means for an organization.”

Asya Bashina

Director of Product Marketing

“Demystifying sales enablement - for good!”

Igor Kranjčec

Head of Revenue

Download
your brochure 

Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Pitch the program
5 star ratings from:

Your
leaders 

By the end of the course
‍‍you'll be able to...

Master strategy

Grasp and implement comprehensive sales enablement strategies that align with your company's objectives and drive revenue growth.

Optimize onboarding

Establish effective onboarding programs that accelerate new hire productivity and foster a positive sales culture.

Evaluate success

Skillfully measure and analyze the impact of your sales enablement initiatives, guiding data-driven adjustments and enhancements.

What's
‍‍included  

01
Content

Engaging, high-quality materials designed to enhance your understanding of sales enablement, brimming with real-world examples and practical applications.

02
Coursework

Rigorous, interactive assignments tailored to reinforce your knowledge and sharpen your skills in creating efficient sales enablement programs.

03
Exam questions

Comprehensive questions designed to test your grasp of the material and give you the confidence to apply your new knowledge in real-world situations.

04
Templates

Battle-tested templates and frameworks at your fingertips, ready to simplify your workflows and give you a head-start in implementing sales enablement strategies.

05
Insights

Valuable insights and observations from leading industry professionals, offering unique perspectives to inspire innovation in your sales enablement journey.

06
Resources

Additional reading material to deepen your understanding and keep you abreast of the latest trends in sales enablement.

07
Access

24/7 course availability, ensuring you can learn at your own pace, anytime and anywhere. Dive in when it suits you best, and revisit the material as needed.

08
Certification

An esteemed CPD-accredited certification upon completion, verifying your prowess in sales enablement and enhancing your professional credibility.

Get access to
‍‍these resources...

With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

The Four Pillars of Sales Enablement

The Sales Enablement framework

Structuring your sale enablement team sheet

Lead-qualification matrix

Sample sales onboarding checklist

B2C user persona template

B2B persona questions list

B2C persona questions list

Empathy map...and more!

Sign up to the
pro+ membership

...and get access to 15+ of our courses and more!

Get this course plus 25 others,
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual course
$1,299
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Course‍
benefits

Learn from industry leaders, and gain practical skills to drive business growth.

Hands-on templates and actionable insights to enhance your sales enablement strategies.

Earn a certification that validates your expertise and opens doors for career advancement.

Why choose
courses from PMA?  

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

Old way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New way

Interactive learning at your own pace
Practical, actionable, case study-led lessons
Community-led learning derived from the masses

Course‍
benefits

Master PMM: Get to grips with real-life product marketing scenarios.

Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.

Stand out: Make an impression on potential employers with a globally recognized qualification.

Why choose
courses from PMA?

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

PMA Certified Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Exclusive content, framework and templates

250+ hours of video content

PMM summits OnDemand

300+ PMM slide decks

Access to PMM mentors

PMM learning paths

PMM learning paths

Peer advisory councils

40% discount on in-person PMA summits

Discount on PMM certification

Enroll now
Other Product Marketing Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Access to all presentations - live broadcast only

Ask your questions to industry leaders

Be part of the product marketing community and network with peers. Limited to live broadcast only

Upskill your entire
product marketing team…

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

FAQS

What is the Sales Enablement Certified: Core course?

Sales Enablement Certified: Core is a comprehensive course designed to empower you with the knowledge and skills to effectively design, implement, and assess sales enablement strategies. The course provides a rich blend of expert-guided content, practical templates, interactive assignments, and real-world case studies. It’s a self-paced, step-by-step framework that contains seven modules, 40+ chapters, 19 actionable templates and frameworks, vetted exam questions, and 13+ hours of content.

Who’s this Sales Enablement Certified: Core course for?

This course is specifically designed for marketers wanting to improve their sales enablement knowledge, including:

  • Sales professionals 
  • Sales leaders 
  • Marketing managers
  • Product marketers

How does the Sales Enablement Certified: Core course work?

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Sales Enablement Certified!

How long will the Sales Enablement Certified: Core course take to complete?

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 13+ hours of on-demand content, including activities and exams.

What happens if I don’t pass the exams?

If you don’t pass the exams the first time around, you’ll be given the option to retake them. If you don’t manage to pass on your second attempt, unfortunately, you won’t receive the certificate. But don’t worry, the journey isn’t over. You’ll have unlimited access to all the course materials for life, perfect for brushing up your knowledge on complex areas and lifelong learning.

How long will I have access to the course content?

You’ll get lifetime access! Dive into the depths of customer marketing anytime, anywhere, at your own pace.

How much does the Sales Enablement Certified course cost?

$1299. With this investment, you'll have a blueprint for becoming a first-rate sales enablement expert, essential for thriving in a long-term product marketing career. This includes 13+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.

Students like you
‍‍always love...

Messaging Certified Masters

Elevate your messaging with our certified course. Learn from experts, drive product growth, and boost your career.

Consumer Psychology Certified Masters

Harness the power of behavioral economics with our Consumer Psychology: Masters course. Shape customer interactions and drive growth like never before.

Pricing Certified Masters

Gain the knowledge and tools to make informed pricing decisions and give your offering a competitive edge.

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets