Perfect your pricingand convert more customers

Gain the knowledge and tools to make informed pricing decisions and give your offering a competitive edge.
Enroll now
Built and trusted by experts at
See more
Built and taken by experts at

Course
overview 

Your price has the power to make or break your product. In this comprehensive pricing strategy course, you'll be equipped with the knowledge and skills you need to make informed pricing decisions that drive growth.

Learn how to choose the right pricing models, understand customer segmentation, and identify the ideal price point for your product or service.

Say goodbye to leaving money on the table or pricing yourself out of the market. With Pricing Certified, you'll gain a competitive edge and unlock your business' full profit potential.

Don't miss out on this opportunity to secure sustainable growth. Enroll now and join a community of pricing experts who are ready to transform their organizations.

Chapters

  • How to get the most out of this course
  • Your course pack
  • Resource library
  • Meet your instructor
  • Introduction to pricing
  • Product marketing & pricing
  • Price elasticity
  • Coursework
  • Time to reflect
  • Exams
  • Bonus Footage: Fireside chat with Jonathan Brandon, Head of Monetization & Pricing Strategy at Intercom

Chapters

  • Competition-based pricing
  • Cost-plus pricing
  • Dynamic pricing
  • Value-based pricing
  • Usage based pricing
  • Freemium pricing
  • Maximum, penetration and skimming pricing
  • Coursework
  • Time to reflect
  • Exams

Chapters

  • Why segmentation matters
  • Selecting your segments
  • Coursework
  • Time to reflect
  • Exams

Chapters

  • Introduction to packaging
  • Feature preference
  • Value metric
  • Bundles
  • Coursework
  • Time to reflect
  • Exams

Chapters

  • What is WTP?
  • Surveys
  • Conjoint
  • Interviews & focus groups
  • Coursework
  • Time to reflect
  • Exams
  • Bonus footage: Fireside chat with Ria Bhavnani, Product Pricing & Monetization at Shopify

Chapters

  • Building the strategy
  • Pricing roadmap
  • Pricing psychology experiments
  • Conclusion
  • Coursework
  • Time to reflect
  • Exams
  • Bonus footage: Fireside chat with Alan Albert, President at MarketFit

Chapters

Modules

Modules

Modules

Introduction to pricing

Chapters

  • How to get the most out of this course
  • Your course pack
  • Resource library
  • Meet your instructor
  • Introduction to pricing
  • Product marketing & pricing
  • Price elasticity
  • Coursework
  • Time to reflect
  • Exams
  • Bonus Footage: Fireside chat with Jonathan Brandon, Head of Monetization & Pricing Strategy at Intercom
Pricing models

Chapters

  • Competition-based pricing
  • Cost-plus pricing
  • Dynamic pricing
  • Value-based pricing
  • Usage based pricing
  • Freemium pricing
  • Maximum, penetration and skimming pricing
  • Coursework
  • Time to reflect
  • Exams
Pricing & segmentation

Chapters

  • Why segmentation matters
  • Selecting your segments
  • Coursework
  • Time to reflect
  • Exams
Packaging & bundling

Chapters

  • Introduction to packaging
  • Feature preference
  • Value metric
  • Bundles
  • Coursework
  • Time to reflect
  • Exams
Willingness to pay

Chapters

  • What is WTP?
  • Surveys
  • Conjoint
  • Interviews & focus groups
  • Coursework
  • Time to reflect
  • Exams
  • Bonus footage: Fireside chat with Ria Bhavnani, Product Pricing & Monetization at Shopify
Pricing strategy

Chapters

  • Building the strategy
  • Pricing roadmap
  • Pricing psychology experiments
  • Conclusion
  • Coursework
  • Time to reflect
  • Exams
  • Bonus footage: Fireside chat with Alan Albert, President at MarketFit

Chapters

Modules

Modules

Modules

Our stats

5
Hours of content
6
Modules
50
Exam questions
7
Templates
6
Coursework tasks

“Pricing has been one task as a PMM that I tend to shy away from... the fear of the unknown. Taking the Pricing Master course with the PMA has giving me the tools and knowledge to get started on my new pricing model and I am excited to test out my new templates.”

Darcy Wilson

Senior Product Marketing Manager

“I just completed a Pricing certified course - great content. It's suitable for Product Marketers who want an introduction to SaaS pricing, but the learning is also applicable to other non SaaS products. I found it useful to understand different pricing models and value based pricing in particular.”

Christine Babington Smith

Senior Product Marketing Manager

Download
your brochure 

Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Pitch the program
5 star ratings from:

Your
instructors 

By the end of the course
‍‍you'll be able to...

Research

Implement pricing research projects to gather data and insights that inform your pricing decisions.

Optimize

Improve your existing pricing strategies and processes, unlocking new growth opportunities for your business.

Influence

Get buy-in from stakeholders to successfully bring your pricing strategy to market.

What's
‍‍included  

01
Content

5 hours of in-depth video lessons covering the breadth of pricing models and strategies, providing you with a comprehensive understanding of how to price your product competitively.

02
Coursework

Engaging exercises and activities that reinforce your learning and help you apply the concepts you learn to real-world pricing scenarios.

03
Exams

50 vetted exam questions to test your knowledge and ensure you've mastered the key principles of pricing strategy.

04
Studies

Real-world case studies showing successful pricing strategies and their impact on businesses, allowing you to gain practical insights and inspiration.

05
Templates

7 tried and tested templates, saving you time and effort as you apply your newfound knowledge at work.

06
Insights

Valuable insights and industry best practices shared by renowned pricing expert Tamara Grominsky.

07
Access

Lifetime access to the course materials – including future updates – so you can revisit the content and stay on top of the latest pricing trends and strategies.

08
Certification

Official certification upon completion, showcasing your expertise in pricing strategy and enhancing your professional credentials.

09
AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Get access to
‍‍these resources...

With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

Pricing roadmap

Pricing study focus group

Pricing committee stakeholders

B2B pricing customer interview questions

Van Westendorp questions

Feature preferences

Feature preferences

Segment hypothesis worksheet

Pricing roadmap

Pricing study focus group

Sign up to the
pro+ membership

...and get access to 15+ of our courses and more!

Get this certification plus 25 others
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual certification
$500
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Course‍
benefits

Get to grips with real-life pricing scenarios.

Develop a competitive advantage.

Enhance your professional credentials.

Why choose
courses from PMA?  

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

Old way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New way

Interactive learning at your own pace
Practical, actionable, case study-led lessons
Community-led learning derived from the masses

Course‍
benefits

Master PMM: Get to grips with real-life product marketing scenarios.

Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.

Stand out: Make an impression on potential employers with a globally recognized qualification.

Why choose
courses from PMA?

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

PMA Certified Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Exclusive content, framework and templates

250+ hours of video content

PMM summits OnDemand

300+ PMM slide decks

Access to PMM mentors

PMM learning paths

PMM learning paths

Peer advisory councils

40% discount on in-person PMA summits

Discount on PMM certification

Enroll now
Other Product Marketing Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Access to all presentations - live broadcast only

Ask your questions to industry leaders

Be part of the product marketing community and network with peers. Limited to live broadcast only

Get your team on
the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

Accelerate your learning with our product marketing AI coach.

Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

FAQS

Who’s this Pricing Certified: Masters course for?

This course is designed for product marketers who are eager to level up their pricing strategies. Whether you're new to building a pricing strategy or looking to refine and refresh your current approach, this course is tailored to meet your needs. It's perfect for those seeking to understand the different pricing models, customer segmentation, and how to optimize pricing for growth.

How does the Pricing Certified: Masters course work?

Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and, if you pass all these, you’ll become Pricing Certified!

How long will the Pricing Certified: Masters course take to complete?

The course contains five hours of content. As it’s 100% on demand and self-paced, you can tackle it all in one go or chip away at it as time permits.

How long will I have access to the course content?

For life! A one-off payment gives you unlimited to all the course’s content.

How much does the Pricing Certified: Masters course cost?

$500. This fee includes full access to all the features mentioned above, which you can use to reinforce your strategy and enhance your strategic value. Members receive 10% off, and alumni from any of our other courses will also receive 10% off.

What happens if I don’t pass the course exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.

Students like you
‍‍always love...

Go-to-Market Certified Masters

The bread and butter of any product marketer. Get a repeatable, collaborative, and creative formula to nail your product launch every single time

Product Marketing Certified: Core

Already taken by thousands of product marketers and trusted by the largest companies in the world, learn the A to Z of product marketing with our fully self-paced and only CPD and CIM-accredited product marketing certification.

Segmentation Certified Masters

Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets