Convince
your boss
Download
your brochure
Capture your audience
with powerful messaging
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in partnership with...
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Course
overview
How do you make customers care about your product? By speaking their language. And that’s exactly what this course is all about.
Messaging Certified equips you with the tools and techniques to create compelling messaging that resonates every time. Unlock lifelong access to course materials, learn from top messaging experts, and get your burning questions answered by PMM leaders. Master the skills to confidently create, rollout, and execute high-performing messaging that not only articulates the value of your product -- but compels action.
Chapters
- How to get the most out of this course
- Your course pack
- Resource library
- Messaging intro
- Product messaging defined
- The business impact of messaging and why good messaging is so crucial
- Product marketing’s role in messaging
- The foundation for successful messaging
- Exam #1
- Time to reflect
Chapters
- Getting maximum impact from messaging frameworks
- Common fails and how to avoid making them yourself
- Messaging framework
- Messaging framework - message house
- Exam #2
- Time to reflect
- Fireside chat: How to use strong messaging across multiple verticals [Amazon Web Services]
Chapters
- Researching tips
- How to cover every base by seeking help
- Gathering your proof points
- Exam #3
- Time to reflect
Chapters
- How to set objectives and draft your key messages
- Top tips for layering and reviewing your messaging
- Working with copywriters effectively
- Exam #4
- Time to reflect
- Fireside chat: How to use a combined messaging and positioning framework [PMM influencer]
Chapters
- Validating your messaging
- Reviewing your messaging - do's and don’ts
- Exam #5
- Bonus: Don't NOT talk about features
- Time to reflect
- Fireside chat: The positioning & messaging duo [Remote]
- Learning feedback form
Chapters
- How to keep engagement high
- Best practices for dealing with messaging challenges
- Message syncing and why it matters
- How to ensure messaging is utilized across an organization
- Exam #6
- Bonus: Map your messaging
- Time to reflect
- Fireside chat: How messaging and positioning should work together [Builder.io]
Chapters
- Recap and key takeaways
- Messaging wrap up
- Resource library
- Continue your professional development
- Get your certificate
Modules
Modules
Modules
Chapters
- How to get the most out of this course
- Your course pack
- Resource library
- Messaging intro
- Product messaging defined
- The business impact of messaging and why good messaging is so crucial
- Product marketing’s role in messaging
- The foundation for successful messaging
- Exam #1
- Time to reflect
Chapters
- Getting maximum impact from messaging frameworks
- Common fails and how to avoid making them yourself
- Messaging framework
- Messaging framework - message house
- Exam #2
- Time to reflect
- Fireside chat: How to use strong messaging across multiple verticals [Amazon Web Services]
Chapters
- Researching tips
- How to cover every base by seeking help
- Gathering your proof points
- Exam #3
- Time to reflect
Chapters
- How to set objectives and draft your key messages
- Top tips for layering and reviewing your messaging
- Working with copywriters effectively
- Exam #4
- Time to reflect
- Fireside chat: How to use a combined messaging and positioning framework [PMM influencer]
Chapters
- Validating your messaging
- Reviewing your messaging - do's and don’ts
- Exam #5
- Bonus: Don't NOT talk about features
- Time to reflect
- Fireside chat: The positioning & messaging duo [Remote]
- Learning feedback form
Chapters
- How to keep engagement high
- Best practices for dealing with messaging challenges
- Message syncing and why it matters
- How to ensure messaging is utilized across an organization
- Exam #6
- Bonus: Map your messaging
- Time to reflect
- Fireside chat: How messaging and positioning should work together [Builder.io]
Chapters
- Recap and key takeaways
- Messaging wrap up
- Resource library
- Continue your professional development
- Get your certificate
Modules
Modules
Modules
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“Good insight from experienced marketing experts.”
Louise Moran
Senior Product Mraketing Manager
“Excellent course - very informative. The content is well organized and focused on practical situations.”
Iman Bayatra
Director, Global Product Marketing
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Div Manickam
Div currently serves as Director of Product Marketing at Celigo and is an expert in residence at Product Marketing Alliance.
Throughout her career, she’s led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies in collaboration with product, sales, and marketing teams. Div enjoys sharing experiences on career growth, authentic leadership, mindfulness, mental well-being, stress and anxiety, and product marketing.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
James Doman-Pipe
James is a strategic, commercially-minded B2B SaaS marketer with a proven track record leading product marketing from startups to exits. As a creative, customer-centric self-starter, he brings broad experience across marketing, product, sales, and success. James continually seeks new ideas and skills to enable better decisions and maximize impact. He excels in problem-solving teams with high standards in mission-led businesses. Recognized for his expertise, James was named a Top 100 Product Marketing Influencer in 2022 and Positioning & Messaging Maestro of the Year in 2021. His customer-centric, strategic mindset drives success for companies he's worked with.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Holly Watson
Holly works diligently to foster great working relationships with all teams as a Product Marketing leader. She built and implemented a cross-department go-to-market strategy, works closely with Product to define and implement new product development (experience in launching AI capabilities, Integrations & APIs, and new product lines), and thoroughly understands both the sales process as it relates to customer acquisition and the customer journey stages as it relates to retention and adoption.
By the end of the course
you'll be able to...
Develop frameworks
Create robust messaging frameworks that enable you to communicate the value of your product effectively.
Refine messaging
Learn how to test, iterate, and fine-tune your product messaging for continual improvement and optimal performance.
Drive growth
Leverage impactful messaging to drive business growth and product expansion, ultimately creating a competitive edge.
What's
included
6 modules worth of engaging content, covering the end-to-end process of effective messaging.
3+ hours of exclusive video footage. Learn the art of compelling messaging through illustrative and practical examples.
Tap into the insights of experts from top firms like Amazon Web Services and Unbabel during fireside chats.
Actionable, industry-standard templates that you'll use to implement your learning and drive results with no time wasted.
Get the opportunity to ask text-based questions and have your queries answered by a PMM leader.
Get lifelong access to all course materials, including any future updates. Revisit content and freshen up your knowledge anytime.
Benefit from a 100% self-paced model. Learn at a time and pace that suits you.
Upon passing all the exams, earn an official certification to validate your mastery in messaging and amplify your credentials.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 25 others,
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Learn how to implement powerful messaging that resonates with your target audience.
Unlock expert insights and actionable strategies that you can apply in real-world situations.
Gain the skills to ensure your entire company understands and adopts your messaging.
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Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
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Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Don’t wait for your workshop.
Get your answers instantly.
Ask questions and get advice with PMM-GPT - the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
This course is perfect for anyone in a product marketing role, especially if you're a Senior PMM, Head of Product Marketing, or a Director or VP of Product Marketing. This course can also help PMMs and Associates who are aiming to grow their careers.
This is a 100% self-paced course, meaning you can learn at a time that suits you. It includes 6 modules, 3 hours of video content, exams, and Q&A sessions. You'll gain lifelong access to all the course content, even future updates. And if you pass all the exams, you'll get an official certification.
The course content, activities, and exams will take approximately 5 hours to complete. However, it’s completely self-paced, and you have lifetime access to the course, so you can take all the time you need to get it done!
For life! A one-off payment gives you unlimited to all the course’s content.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.
Students like you
always love...
The PMMC
framework
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Discovery
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Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
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Sales assets
Training
Sales enablement sessions
Marketing
Grow
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Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets
The PMMC
framework
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Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets