Capture your audiencewith powerful messaging

Effective messaging is the key to articulating your product’s value. Learn from experienced experts, achieve professional growth, and accelerate your product’s success.
Enroll now
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Course
overview 

How do you make customers care about your product? By speaking their language. And that’s exactly what this course is all about.

Messaging Certified equips you with the tools and techniques to create compelling messaging that resonates every time. Unlock lifelong access to course materials, learn from top messaging experts, and get your burning questions answered by PMM leaders. Master the skills to confidently create, rollout, and execute high-performing messaging that not only articulates the value of your product -- but compels action.

Chapters

  • How to get the most out of this course
  • Your course pack
  • Resource library
  • Messaging intro
  • Product messaging defined
  • The business impact of messaging and why good messaging is so crucial
  • Product marketing’s role in messaging
  • The foundation for successful messaging
  • Exam #1
  • Time to reflect

Chapters

  • Getting maximum impact from messaging frameworks
  • Common fails and how to avoid making them yourself
  • Messaging framework
  • Messaging framework - message house
  • Exam #2
  • Time to reflect
  • Fireside chat: How to use strong messaging across multiple verticals [Amazon Web Services]

Chapters

  • Researching tips
  • How to cover every base by seeking help
  • Gathering your proof points
  • Exam #3
  • Time to reflect

Chapters

  • How to set objectives and draft your key messages
  • Top tips for layering and reviewing your messaging
  • Working with copywriters effectively
  • Exam #4
  • Time to reflect
  • Fireside chat: How to use a combined messaging and positioning framework [PMM influencer]

Chapters

  • Validating your messaging
  • Reviewing your messaging - do's and don’ts
  • Exam #5
  • Bonus: Don't NOT talk about features
  • Time to reflect
  • Fireside chat: The positioning & messaging duo [Remote]
  • Learning feedback form

Chapters

  • How to keep engagement high
  • Best practices for dealing with messaging challenges
  • Message syncing and why it matters
  • How to ensure messaging is utilized across an organization
  • Exam #6
  • Bonus: Map your messaging
  • Time to reflect
  • Fireside chat: How messaging and positioning should work together [Builder.io]

Chapters

Modules

Modules

Modules

Introduction to messaging

Chapters

  • How to get the most out of this course
  • Your course pack
  • Resource library
  • Messaging intro
  • Product messaging defined
  • The business impact of messaging and why good messaging is so crucial
  • Product marketing’s role in messaging
  • The foundation for successful messaging
  • Exam #1
  • Time to reflect
Developing your framework

Chapters

  • Getting maximum impact from messaging frameworks
  • Common fails and how to avoid making them yourself
  • Messaging framework
  • Messaging framework - message house
  • Exam #2
  • Time to reflect
  • Fireside chat: How to use strong messaging across multiple verticals [Amazon Web Services]
Researching effectively

Chapters

  • Researching tips
  • How to cover every base by seeking help
  • Gathering your proof points
  • Exam #3
  • Time to reflect
Learning to write

Chapters

  • How to set objectives and draft your key messages
  • Top tips for layering and reviewing your messaging
  • Working with copywriters effectively
  • Exam #4
  • Time to reflect
  • Fireside chat: How to use a combined messaging and positioning framework [PMM influencer]
Testing and refining

Chapters

  • Validating your messaging
  • Reviewing your messaging - do's and don’ts
  • Exam #5
  • Bonus: Don't NOT talk about features
  • Time to reflect
  • Fireside chat: The positioning & messaging duo [Remote]
  • Learning feedback form
Getting organization-wide approval and adoption

Chapters

  • How to keep engagement high
  • Best practices for dealing with messaging challenges
  • Message syncing and why it matters
  • How to ensure messaging is utilized across an organization
  • Exam #6
  • Bonus: Map your messaging
  • Time to reflect
  • Fireside chat: How messaging and positioning should work together [Builder.io]

Chapters

Modules

Modules

Modules

Our stats

4+
Hours of content
6
Modules
80+
Exam questions
4
Templates

“Good insight from experienced marketing experts.”

Louise Moran

Senior Product Mraketing Manager

“Excellent course - very informative. The content is well organized and focused on practical situations.”

Iman Bayatra

Director, Global Product Marketing

Download
your brochure 

Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Pitch the program
5 star ratings from:

Your
instructors 

By the end of the course
‍‍you'll be able to...

Develop frameworks

Create robust messaging frameworks that enable you to communicate the value of your product effectively.

Refine messaging

Learn how to test, iterate, and fine-tune your product messaging for continual improvement and optimal performance.

Drive growth

Leverage impactful messaging to drive business growth and product expansion, ultimately creating a competitive edge.

What's
‍‍included  

01
Content

6 modules worth of engaging content, covering the end-to-end process of effective messaging.

02
Footage

3+ hours of exclusive video footage. Learn the art of compelling messaging through illustrative and practical examples.

03
Insights

Tap into the insights of experts from top firms like Amazon Web Services and Unbabel during fireside chats.

04
Templates

Actionable, industry-standard templates that you'll use to implement your learning and drive results with no time wasted.

05
Q&A

Get the opportunity to ask text-based questions and have your queries answered by a PMM leader.

06
Access

Get lifelong access to all course materials, including any future updates. Revisit content and freshen up your knowledge anytime.

07
Self-paced

Benefit from a 100% self-paced model. Learn at a time and pace that suits you.

08
Certificates

Upon passing all the exams, earn an official certification to validate your mastery in messaging and amplify your credentials.

09
AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Get access to
‍‍these resources...

With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

Sign up to the
pro+ membership

...and get access to 15+ of our courses and more!

Get this certification plus 25 others
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual certification
$500
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Course‍
benefits

Learn how to implement powerful messaging that resonates with your target audience.

Unlock expert insights and actionable strategies that you can apply in real-world situations.

Gain the skills to ensure your entire company understands and adopts your messaging.

Why choose
courses from PMA?  

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

Old way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New way

Interactive learning at your own pace
Practical, actionable, case study-led lessons
Community-led learning derived from the masses

Course‍
benefits

Master PMM: Get to grips with real-life product marketing scenarios.

Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.

Stand out: Make an impression on potential employers with a globally recognized qualification.

Why choose
courses from PMA?

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

PMA Certified Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Exclusive content, framework and templates

250+ hours of video content

PMM summits OnDemand

300+ PMM slide decks

Access to PMM mentors

PMM learning paths

PMM learning paths

Peer advisory councils

40% discount on in-person PMA summits

Discount on PMM certification

Enroll now
Other Product Marketing Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Access to all presentations - live broadcast only

Ask your questions to industry leaders

Be part of the product marketing community and network with peers. Limited to live broadcast only

Get your team on
the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

Accelerate your learning with our product marketing AI coach.

Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

FAQS

Who is the Messaging Certified: Masters course for?

This course is perfect for anyone in a product marketing role, especially if you're a Senior PMM, Head of Product Marketing, or a Director or VP of Product Marketing. This course can also help PMMs and Associates who are aiming to grow their careers.

How does the Messaging Certified: Masters course work?

This is a 100% self-paced course, meaning you can learn at a time that suits you. It includes 6 modules, 3 hours of video content, exams, and Q&A sessions. You'll gain lifelong access to all the course content, even future updates. And if you pass all the exams, you'll get an official certification.

How long will the Messaging Certified: Masters take to complete?

The course content, activities, and exams will take approximately 5 hours to complete. However, it’s completely self-paced, and you have lifetime access to the course, so you can take all the time you need to get it done!

How long will I have access to the course content?

For life! A one-off payment gives you unlimited to all the course’s content.

What happens if I don’t pass the course exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.

Students like you
‍‍always love...

Positioning Certified Masters

Find your place in the market. Make yourself heard. Differentiate your product.

Storytelling Certified Masters

Learn how to create an actionable storytelling framework and captivate your audience through product stories that sell.

Narrative Design Certified Masters

Transform your company’s positioning and make sure your product stands out from the crowd.

The PMMC
framework

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The PMMC framework

Discovery

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Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

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Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets