Download
your brochure
Create contentthat developers trust and share
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Certification
overview
Marketing to developers can be extremely rewarding, but there’s no denying it can also be a huge challenge.
Whether you’re a product marketer, a DevRel pro, a content marketer or a developer advocate, one thing is true: you don’t have many chances to get your developer marketing right…
… but this certification gives you all the tools you need to succeed!
The curriculum is packed with tips designed to help you revamp your content marketing strategies, better understand developers (and what they’re looking for), and grasp all the elements involved in creating content purpose - made for devs.
You’ll get insights from a proven expert, learn from practical examples, and get templates and frameworks to use in your business.
Curriculum
Chapters
- Welcome
- Defining 'Developer'
- What is developer content marketing?
- What makes developer content unique?
- Developer content marketing is cross-functional
- Exam
Chapters
- Where developer content fits in your business
- Aligning content to business goals
- Coursework
- Spotting success or failure
- Crafting your content strategy
- Coursework
- Fireside chat: SJ Morris, Senior Manager - Developer Community at HubSpot
- Exam
Chapters
- The power of process in content creation
- Fireside chat: Debi Davis, Director of Operations at Fixate IO
- Getting to know the types of content
- Coursework
- Content authorship
- Coursework
- Content structure and style
- From strategy to execution
- Exam
Chapters
- Roles and responsibilites
- Coursework
- Curate
- Write
- Review
- Coursework
- Publish
- Exam
Chapters
- Recognising success
- Securing internal support
- Fireside chat: Sara Rosso, former Director of Product Marketing at HubSpot
- Common barriers to success
- Where to from here?
- Congratulations
- Exam
Chapters
Chapters
Chapters
Chapters
Chapters
Chapters
- Welcome
- Defining 'Developer'
- What is developer content marketing?
- What makes developer content unique?
- Developer content marketing is cross-functional
- Exam
Chapters
- Where developer content fits in your business
- Aligning content to business goals
- Coursework
- Spotting success or failure
- Crafting your content strategy
- Coursework
- Fireside chat: SJ Morris, Senior Manager - Developer Community at HubSpot
- Exam
Chapters
- The power of process in content creation
- Fireside chat: Debi Davis, Director of Operations at Fixate IO
- Getting to know the types of content
- Coursework
- Content authorship
- Coursework
- Content structure and style
- From strategy to execution
- Exam
Chapters
- Roles and responsibilites
- Coursework
- Curate
- Write
- Review
- Coursework
- Publish
- Exam
Chapters
- Recognising success
- Securing internal support
- Fireside chat: Sara Rosso, former Director of Product Marketing at HubSpot
- Common barriers to success
- Where to from here?
- Congratulations
- Exam
Chapters
Chapters
Modules
Modules
Modules
Our stats
"The developer marketing course surpassed my expectations in every way. The comprehensive content, experienced instructors, and interactive learning methods make it an exceptional resource for anyone looking to excel in this specialized field. As I am just getting started in my developer marketing journey, this course has equipped me with the skills and knowledge I need to thrive. I highly recommend this course to anyone interested in honing their developer marketing prowess."
Sarah Mouton
Senior Product Marketing Manager
"Very thorough course, providing actionable learnings on what it takes to start and scale a top notch dev content strategy. There are even some tips on how to leverage ChatGPT!"
Ginevra Mambretti
Senior Product Marketing Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your instructor,
Chris Riley
Chris is the Sr. Manager of Developer Relations at HubSpot, where he leads a team of talented and smart techies who help external developers grow better with HubSpot's platform and products. With over 18 years of experience in software development, product management, and content creation, Chris has a strong focus on enterprise content management and capture solutions.
Passionate about modern app dev practices, DevSecOps, agile, and DevOps, Chris is driven by understanding how these methodologies can improve the quality, speed, and security of software delivery. As a person living with dyslexia and ADHD/ASD, he is also a vocal advocate for neurodiversity and inclusion in the tech industry.
By the end of the certification
you'll be able to...
Create the best content
Understand what developers like and how to build content that’ll resonate with them.
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Implement a content strategy
Learn from real-world examples to launch a successful developer content marketing strategy.
Impress employers
Boost your career with a certification that showcases your knowledge, skills, and connections.
What's
included
5 extensive modules that help you uncover the anatomy of great developer content.
46 exam questions to put the theory into practice and set your newfound knowledge in stone.
6 tried-and-tested templates and frameworks you can use every day in your role.
Exclusive, actionable tips from seasoned developer marketing leaders from world-renowned orgs like HubSpot and Lokalise.
100% self-paced certification, so you can learn the way it suits you and your goals best.
Official certification once you pass all exams, to increase your marketability and job prospects.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 25 others
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ certifications (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of On-demand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all certification content
Access to all future certification updates
Official certification if you pass the exams
Get this certification plus 25 others, with Exec+ membership
Discover how our Exec+ memberships stack up against our individual certifications to find the best value for your investment.
25+ certifications (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all certification content
Access to all future certification updates
Official certification if you pass the exams
Certification
benefits
Create powerful developer content marketing strategies and implement them in your org.
Learn from real-life examples and from experts who ‘get it right’.
Understand how to measure the success of your developer content marketing.
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Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
certifications from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
New way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Accelerate your learning with our product marketing AI coach.
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
The Developer Content Marketing Certification is perfect for developer marketers, DevRel specialists, developer advocates, content marketers, technical writers, and product marketers in technology orgs selling to developers.If you want tools and confidence to build developer-facing content that works, then this certification is for you.
You can work through the module in the order that suits you, your goals, and your schedule the best. The curriculum is entirely self-paced, though you’ll be asked to take part in activities as well. You have exam questions at the end of each module and, if you pass them all, you’ll become Developer Content Marketing certified.
The certification is 100% OnDemand and fully self-paced, and should take 4+ hours to complete.
If you fail the first time, you can retake the exam. Sadly, if you fail again, you won’t get the certificate. However, you’ll never lose the knowledge and skills you acquired, and you’ll also have access to the certification materials for life.
Forever! A single, one-off payment offers you unlimited access to all the certification's content.
