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Boost sales performancewith sales enablement
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Course
overview
Want to ramp up your sales productivity but don't know how? Our Sales Enablement Masters certification equips you with the know-how and tools to launch impactful sales enablement programs.
This certification is your one-stop shop for all things sales enablement, including insights, case studies, and templates you won’t find anywhere else.
By the end, you'll be ready to show off the value of sales enablement to your business. And the best part? You'll have 24/7 access to our expert-curated templates and activities, for life.
So, whether you're a PMM, a sales pro, or a marketing manager, this certification is your key to designing sales enablement programs that boost conversions and revenue.
Curriculum
Chapters
- What is and isn't sales enablement?
- The business impact of SE
- How do you know when you need sales enablement?
- Sales enablement ownership
- Recap
- Exam
Chapters
- Defining what's required
- Discover, develop, launch, iterate
- Exam
Chapters
- Discovery through qualitative and quantitative sources
- Building your content, tools, process & metrics
- Sales organization context and data
- Sales process and performance
- Sales performance, segments and roles
- Additional sales organization context
- Sources for sales organization information
- Prospect - customer context and data
- How to assess and benchmark current vs future state
- The key outputs of discovery - the sales enablement charter
- Exam
- Activity: Discovery synthesis & recommendations for sales enablement charter
- Coursework
- Template and answer key
Chapters
- Sales enablement content & the buyer funnel
- Awareness & interest content
- Sales scripts
- Email templates
- Consideration content
- Product
- Comparison overview
- Pricing overview
- Product video
- Webinars
Chapters
- Customer case studies & testimonials
- Competitor battlecards
- External competitor comparisons
- Discovery questions
- Demo scripts & templates
- Pitch presentations
- Product info sheets
- Purchase content
- Objection handling
- ROI calculators
- Relationship management
- Recap
- Exam
- Activity: Evaluate & build sales enablement assets
- Coursework
- Templates and answer keys
Chapters
- Sales enablement tools
- Sales owned tools
- Sales enablement owned tools
- Choosing a tool
- Exam
Chapters
- Building sales enablement processes
- Driving alignment internally and externally
- Content mapping
- Aligning to the buyer's journey with sales play and sale
- Onboard, train, reinforce
- Defining intention and objections for onboarding, training and reinforcement
- Understanding the information to onboard, train and reinforce
- Understanding onboarding, training and reinforcement
- Timing and cadence for onboarding, training and reinforcement
- Feedback loops
- Exam
- Activity: Aligning content to the buyer's journey
- Coursework
- Templates and answer key
Chapters
- Sales enablement metrics
- Leading vs lagging indicators
- Activity metrics
- Attainment metrics
- Time to onboard
- Percentage of reps certified
- Sales confidence
- Quota attainment & budget
- Velocity metrics
- Sales cycle length
- Sales velocity
- Pipeline value metrics
- Average deal size
- Company KPIs
- Metrics best practices
- Validating your enablement program
- Coursework
- Exam
Chapters
- Guidance on launching your program
- Internal launch best practice
- Scaling your sales enablement program
- Exam
- Bonus: Creating a sales playbook from scratch [Yelp]
Chapters
Chapters
- What is and isn't sales enablement?
- The business impact of SE
- How do you know when you need sales enablement?
- Sales enablement ownership
- Recap
- Exam
Chapters
- Defining what's required
- Discover, develop, launch, iterate
- Exam
Chapters
- Discovery through qualitative and quantitative sources
- Building your content, tools, process & metrics
- Sales organization context and data
- Sales process and performance
- Sales performance, segments and roles
- Additional sales organization context
- Sources for sales organization information
- Prospect - customer context and data
- How to assess and benchmark current vs future state
- The key outputs of discovery - the sales enablement charter
- Exam
- Activity: Discovery synthesis & recommendations for sales enablement charter
- Coursework
- Template and answer key
Chapters
- Sales enablement content & the buyer funnel
- Awareness & interest content
- Sales scripts
- Email templates
- Consideration content
- Product
- Comparison overview
- Pricing overview
- Product video
- Webinars
Chapters
- Customer case studies & testimonials
- Competitor battlecards
- External competitor comparisons
- Discovery questions
- Demo scripts & templates
- Pitch presentations
- Product info sheets
- Purchase content
- Objection handling
- ROI calculators
- Relationship management
- Recap
- Exam
- Activity: Evaluate & build sales enablement assets
- Coursework
- Templates and answer keys
Chapters
- Sales enablement tools
- Sales owned tools
- Sales enablement owned tools
- Choosing a tool
- Exam
Chapters
- Building sales enablement processes
- Driving alignment internally and externally
- Content mapping
- Aligning to the buyer's journey with sales play and sale
- Onboard, train, reinforce
- Defining intention and objections for onboarding, training and reinforcement
- Understanding the information to onboard, train and reinforce
- Understanding onboarding, training and reinforcement
- Timing and cadence for onboarding, training and reinforcement
- Feedback loops
- Exam
- Activity: Aligning content to the buyer's journey
- Coursework
- Templates and answer key
Modules
- Sales enablement metrics
- Leading vs lagging indicators
- Activity metrics
- Attainment metrics
- Time to onboard
- Percentage of reps certified
- Sales confidence
- Quota attainment & budget
- Velocity metrics
- Sales cycle length
- Sales velocity
- Pipeline value metrics
- Average deal size
- Company KPIs
- Metrics best practices
- Validating your enablement program
- Coursework
- Exam
Modules
- Guidance on launching your program
- Internal launch best practice
- Scaling your sales enablement program
- Exam
- Bonus: Creating a sales playbook from scratch [Yelp]
Modules
Our stats
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“I really liked the content and resources. It provided plenty of lessons and new ways to reaffirm what I am doing in the field.”
Chris MacDonald
Director, Sales Optimization
“Superb! Would highly recommend no matter where you're at in your sales enablement career journey. Great pacing throughout.”
Tyler J Rouse
Cloud Software Sales Enablement Professional
"Wow! Blown away by the depth of this sales enablement course. Love that there’s a whole section on how to build your assets library. From sales scripts, one pagers & webinars, this course has it all. Can’t wait to implement some of these best practices into my own sales enablement program."
Crystal Crouch
Product Marketing Consultant
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sapphire Reels
Sapphire's the Director of Portfolio and Integrated Marketing at Pluralsight, where she leads the teams responsible for evolving the company's story as a multi-product platform, and creating/deploying globally integrated marketing programs.
As a sales enablement specialist, Sapphire’s a creative thinker within the realistic scope of an analytical mind. She enjoys telling stories fueled by data and empathy and is au fait with sales enablement best practices.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Darlene Samer
Darlene Samer is a strategic sales leadership and learning and development expert with over 15 years of experience in driving sales growth for global technology organizations. As a senior leader and global training visionary, Darlene is renowned for designing innovative large-scale development programs that result in higher revenues and increased client engagement. With a strong record of accomplishment in empowering executives, global leaders, and teams, she specializes in strategic, practical, and culture-building initiatives that yield business results swiftly. Darlene's career is distinguished by her expertise in organizational diagnosis and innovative solution design.
By the end of the course
you'll be able to...
Master sales enablement
Gain a comprehensive understanding of sales enablement, breaking down its complexities into manageable insights.
Create programs
Design sales enablement programs from scratch, tailored to your business objectives and sales needs.
Drive revenue
Learn to effectively demonstrate the impact of sales enablement on business growth and revenue generation.
What's
included
Engaging course material to guide you through the complexities of sales enablement, designed to enhance your understanding.
Hands-on activities and real-life case studies that provide a practical understanding of designing and implementing effective sales enablement programs.
78 expert video lessons that break down complex sales enablement concepts into digestible content, easy to understand and apply.
Over 80 thought-provoking exam questions to test your knowledge, helping you internalize the concepts and principles of sales enablement.
Over 22 tried-and-tested templates and frameworks that you can apply directly to your own work, saving you time and effort and giving you a head-start in implementing sales enablement strategies.
Additional reading material to deepen your understanding and keep you abreast of the latest trends in sales enablement.
Lifetime access to the course content, allowing you to revisit the material and refine your skills wherever, whenever you need, 24/7.
A coveted certificate upon course completion to showcase your mastery in sales enablement to colleagues and potential employers.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 25 others
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Get this course plus 25 others,
with Exec+ membership
Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Gain an all-in-one, in-depth understanding of sales enablement.
Get practical tools for real-world applications that you can put into action immediately.
Build effective sales enablement processes, providing a solid foundation for sales initiatives.
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Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
New way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Accelerate your learning with our product marketing AI coach.
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
Sales Enablement Certified: Masters is a comprehensive course designed to empower you with the knowledge and skills to achieve (and surpass!) your sales enablement benchmarks and convert more prospects into customers. This self-paced course provides a rich blend of expert-guided content, practical templates, interactive assignments, and real-world case studies. Comprising eight modules, over 22 practical templates and frameworks, 80+ exam questions, and over four hours of captivating content, it's your roadmap to sales enablement proficiency.
This course is specifically designed for marketers wanting to improve their sales enablement knowledge, including those with the title of:
- Product marketers
- Sales professionals
- Sales leaders
- Marketing managers
The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Sales Enablement Certified!
You can take however long you need to work through the materials, it’s completely flexible. The course consists of 4+ hours of on-demand content, including activities and exams.
For life! A one-off payment gives you unlimited to all the course’s content.
$500. With this investment, you'll have a blueprint for becoming a first-rate sales enablement expert, essential for thriving in a long-term product marketing career. This includes 4+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.
