Download
your brochure
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Map developer pathsthat boost product adoption
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Certification
overview
How developers find, evaluate, and take action on your product does not follow the traditional marketing funnel. With our developer journeys certification, you’ll have everything you need to understand and modify your strategies so they match the journey your developers take.
Uncover the tricks of the trade that’ll help you set up a successful developer marketing campaign, map out journeys that resonate with your audience, and implement high-level strategies for each stage of the journey. Led by Chris Riley, the Senior Manager of Developer Relations at HubSpot, this certification is packed with expert tips and know-how, and practical examples that’ll help you cement your learnings.
Curriculum
Chapters
- Who are developers?
- What motivates technical audiences?
- The four developer journeys
- A fifth sub-journey
- Factors of the developer marketing journey
- Fireside chat: Katie Miller, Developer Relations Advisor at Protocol
- Cross-functional culture
- Fireside chat: Karen Ng, SVP of Product & Partnerships at HubSpot
- Coursework
- Fireside chat: Jeff Bull, Head of Developer Community at Cisco
- Exam
- Bonus: When is a developer not a developer? William Chia, Director of Product Marketing at Osano
Chapters
- Introducing the discovering capabilities journey
- Common mistakes
- Optimize
- Community
- Exam
Chapters
- Introducing the onboarding journey
- Common mistakes
- Optimize
- Community
- Exam
Chapters
- Introducing the problem-solving journey
- Common mistakes
- Optimize
- Community
- Exam
Chapters
- Introducing the expanding expertise journey
- Unique considerstions
- Common mistakes
- Optimize Community
- Exam
Chapters
- Content audit
- Resource | Content for each journey
- Coursework
- Persona research
- Coursework
- Mapping developer journeys
- Your developer site
- Metrics
- Fireside chat: Kevin White, Head of Marketing at Common Room
- Setting yourself up for success
- Exam
- Bonus: Decoding developers - A developer persona playbook - panel discussion
- Bonus: Developer demographics, personas & segmentation - panel discussion
Chapters
Chapters
Chapters
Chapters
Chapters
- Who are developers?
- What motivates technical audiences?
- The four developer journeys
- A fifth sub-journey
- Factors of the developer marketing journey
- Fireside chat: Katie Miller, Developer Relations Advisor at Protocol
- Cross-functional culture
- Fireside chat: Karen Ng, SVP of Product & Partnerships at HubSpot
- Coursework
- Fireside chat: Jeff Bull, Head of Developer Community at Cisco
- Exam
- Bonus: When is a developer not a developer? William Chia, Director of Product Marketing at Osano
Chapters
- Introducing the discovering capabilities journey
- Common mistakes
- Optimize
- Community
- Exam
Chapters
- Introducing the onboarding journey
- Common mistakes
- Optimize
- Community
- Exam
Chapters
- Introducing the problem-solving journey
- Common mistakes
- Optimize
- Community
- Exam
Chapters
- Introducing the expanding expertise journey
- Unique considerstions
- Common mistakes
- Optimize Community
- Exam
Chapters
- Content audit
- Resource | Content for each journey
- Coursework
- Persona research
- Coursework
- Mapping developer journeys
- Your developer site
- Metrics
- Fireside chat: Kevin White, Head of Marketing at Common Room
- Setting yourself up for success
- Exam
- Bonus: Decoding developers - A developer persona playbook - panel discussion
- Bonus: Developer demographics, personas & segmentation - panel discussion
Chapters
Modules
Modules
Modules
Our stats
"The onboarding journey is something that I'm currently working on so I found it most valuable. I got some really interesting ideas and inspiration."
Sara Miteva
Senior Product Marketing Manager
"The course and Chris did a great job of contextualizing how doing developer journeys well at an enterprise company is a team effort. The examples provided, the fireside chats and the delivery with enthusiasm were definitely the best parts."
Rob Kleiman
Developer Marketing Lead
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Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your instructor,
Chris Riley
Chris is the Sr. Manager of Developer Relations at HubSpot, where he leads a team of talented and smart techies who help external developers grow better with HubSpot's platform and products. With over 18 years of experience in software development, product management, and content creation, Chris has a strong focus on enterprise content management and capture solutions.
Passionate about modern app dev practices, DevSecOps, agile, and DevOps, Chris is driven by understanding how these methodologies can improve the quality, speed, and security of software delivery. As a person living with dyslexia and ADHD/ASD, he is also a vocal advocate for neurodiversity and inclusion in the tech industry.
By the end of the certification
you'll be able to...
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Create powerful strategies
Develop distinct strategies based on developer journeys that take your unique audience into account.
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Measure success
Define and measure the impact of your developer marketing campaigns, and get insights to refine your strategies.
Identity pitfalls
Learn what to avoid and what you should be doing in order to create powerful tactics that work on all stages of the journey.
What's
included
6 extensive modules that give you the knowledge and best practices to successfully engage developers throughout their journeys.
Exam questions to test and consolidate your newfound knowledge.
Tried-and-tested templates and resources you can use on a daily basis.
Actionable insights from a developer relations expert who’s walked the walk.
Once you pass all exams, you’ll get an official certification that’ll help boost your marketability and job prospects.
Access to content for life.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 25 others
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ certifications (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of On-demand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all certification content
Access to all future certification updates
Official certification if you pass the exams
Get this certification plus 25 others, with Exec+ membership
Discover how our Exec+ memberships stack up against our individual certifications to find the best value for your investment.
25+ certifications (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all certification content
Access to all future certification updates
Official certification if you pass the exams
Certification
benefits
Implement high level strategies for four main developer journeys.
Acquire the essential skills and knowledge to create successful campaigns.
Learn best practices to ensure your programs meet developers’ expectations.
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Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
certifications from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
New way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Accelerate your learning with our product marketing AI coach.
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
The Developer Journeys certification is perfect for developer marketers, product marketers selling to developers, developer leaders, and those in senior positions (such as marketing managers and CMOs) who want to ensure ongoing and successful relationships with their developer audience.
After working through the modules, you’ll get exam questions at the end. If you pass them all, you’ll become certified in our Developer Journeys certification.
Up to you! This is because the certification is 100% OnDemand and fully self-paced, so you can enjoy the content and your new learnings at your own pace.
If you don’t pass the first time, you can retake the exam but, sadly, if you fail the second time around, you won’t get the certification.
You’ll still have learned a lot and will have access to the certification materials for life, so not all’s lost. After all, you get to brush up on the content whenever you want.
For life! With a single one-off payment, you get unlimited access to the certification's content.
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