Download
your brochure
Master digital channelsthat convert developers
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Certification
overview
Most marketers struggle with achieving scale and ROI when targeting developers with digital marketing strategies. After all, developers are notorious for blocking out marketing content and messages.
Get your digital marketing right from the get-go with our Digital Developer Marketing Certified: Masters certification, which will help you uncover audience insights and best practices to successfully run digital marketing to developers.
The curriculum is full of tips designed to help you reach and engage developers,teaching you how to build and leverage channels to skyrocket your developer growth. Whether you’re a frontline marketer, a seasoned executive of a small organization, or someone who’s tried to engage developers, our certification aims to empower you with the knowledge and skills necessary to thrive in the world of digital marketing to developers.
Curriculum
Chapters
- Welcome
- Introduction to developer communities
- Building relationships with influential developers
- Coursework
- Gain support from key stakeholders
- Coursework
- Exam
Chapters
- Module overview
- The art of developer messaging
- Target developer audiences
- Coursework
- Create developer content assets
- Coursework
- Fireside chat: Vishal Naik, Product Marketing Lead at Google
- Exam
Chapters
- Module overview
- Developer-friendly website design
- Uncovering user insights
- Fireside chat: Kerry Murrill, Brand Marketing Manager at Google
- Exam
Chapters
- Module overview
- Developer-focused email marketing
- Coursework
- Engage developers on social media
- Coursework
- Measure email and social media performance
- Optimize your email and social media efforts
- Fireside chat: Michael Wang, Head of Demand Generation at Robust Intelligence
- Exam
Chapters
- Module overview
- Advertising platforms for developers
- Craft developer-focused ad messaging
- Coursework
- Design ad creatives for developers
- Measure and optimize ad campaign performance
- Exam
- Conrgatulations!
Chapters
Chapters
Chapters
Chapters
Chapters
Chapters
- Welcome
- Introduction to developer communities
- Building relationships with influential developers
- Coursework
- Gain support from key stakeholders
- Coursework
- Exam
Chapters
- Module overview
- The art of developer messaging
- Target developer audiences
- Coursework
- Create developer content assets
- Coursework
- Fireside chat: Vishal Naik, Product Marketing Lead at Google
- Exam
Chapters
- Module overview
- Developer-friendly website design
- Uncovering user insights
- Fireside chat: Kerry Murrill, Brand Marketing Manager at Google
- Exam
Chapters
- Module overview
- Developer-focused email marketing
- Coursework
- Engage developers on social media
- Coursework
- Measure email and social media performance
- Optimize your email and social media efforts
- Fireside chat: Michael Wang, Head of Demand Generation at Robust Intelligence
- Exam
Chapters
- Module overview
- Advertising platforms for developers
- Craft developer-focused ad messaging
- Coursework
- Design ad creatives for developers
- Measure and optimize ad campaign performance
- Exam
- Conrgatulations!
Chapters
Chapters
Modules
Modules
Modules
Our stats
This Developer Digital Marketing Certified Masters course provides a unique approach to developer marketing that sets it apart from traditional marketing techniques. The course offers practical tactics and tools that I could immediately apply in my job, making my developer marketing work more effective and efficient.
Anil Kumar
Senior Product Marketing Manager
This course provided a great balance between developer marketing fundamentals and real world strategies that you can employ.
Conrad Presch
Associate Product Marketing Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your instructor,
Abhishek Ratna
Abhishek Ratna has 14 years of experience spanning product marketing, demand generation, and developer marketing—7 of those leading marketing for AI and analytics technologies.
Over the years, Abhishek has built effective teams and landed positioning, branding, messaging, integrated campaigns, and channel strategies across inbound/outbound, demand generation, sales enablement, and events.
He rolled out AI models at Meta and marketed the big data and AI revolution at Databricks and, currently, he is a GTM Advisor for HyreSnap. Abhishek is an educator and advocate for product marketing and for embedding AI and LLMs in marketing workflows.
By the end of the certification
you'll be able to...
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Build powerful strategies
Explore the unique needs, pain points, and motivations of developers to create tailored content and messaging that resonates.
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Measure impact
Understand the impact of your campaigns and extract powerful insights to refine your marketing tactics.
Gain buy-in
Communicate the value of your strategies and initiatives to secure buy-in from key stakeholders in your company.
What's
included
5 extensive modules covering digital marketing strategies that work when targeting developers.
40+ exam questions to test and cement your newfound knowledge.
10 tried-and-tested templates and resources you can use in your role.
Actionable insights from expert product and developer marketing leaders from companies worldwide.
100% self-paced certification, so you can learn the way that best works for you and lets you achieve your goals.
Official certification once you pass all exams, helping you boost your marketability and job prospects.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 25 others
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ certifications (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of On-demand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all certification content
Access to all future certification updates
Official certification if you pass the exams
Get this certification plus 25 others, with Exec+ membership
Discover how our Exec+ memberships stack up against our individual certifications to find the best value for your investment.
25+ certifications (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all certification content
Access to all future certification updates
Official certification if you pass the exams
Certification
benefits
Build powerful developer-centric advertising campaigns that work.
Create effective email marketing and social media strategies that engage devs.
Learn from practical tips and experts who’ve done it all before.
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Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
certifications from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
New way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Accelerate your learning with our product marketing AI coach.
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
The Digital Developer Marketing Certification is perfect for developer marketers, everyone who works with technical audiences, executives of smaller orgs trying to build a presence with developers, and anyone looking to engage devs. If you’re struggling to reach and engage developers through digital marketing, this certification is for you.
Once enrolled, you can work through the modules in the way that best suits your goals and schedule; you’ll also be able to participate in activities. You have exam questions at the end of each module as well – if you pass them all, you’ll become Digital Developer Marketing Certified.
Because the certification is 100% OnDemand and fully self-paced, it’s up to you how long it takes! However, the core content should take about four hours to complete, with additional bonus content from key experts.
If you fail once, you’ll be able to retake the exam. Sadly, if you fail the second time around, you won’t get the certificate. You’ll still have learned a lot and will have access to the certification materials for life. This means you can brush up on bits you slipped up on whenever you want.
Forever! With a single one-off payment, you get unlimited access to the certification's content.
