Master PLG and putproduct at the forefront

With this product-led growth certification, you can give your product, company, and career a competitive edge. Leverage real-world examples and case studies to propel you and your organization
Enroll now
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Course
overview 

Looking to become a true product-led leader? With Product-Led Growth Certified: Core, you'll dive deep into the fundamentals of product-led growth. This isn't just theory – you'll get practical templates you can apply directly on the job.

Through coursework, case studies, and exams, you'll learn to solve real-world problems and set yourself apart. Ready to be the driving force behind your company’s product-led growth motion?

Chapters

  • How to get the most out of this course
  • Your course pack
  • Resource library
  • What to expect from PLG Certified
  • The origins of PLG
  • The hallmarks and benefits of PLG
  • Approaches to growth
  • The conditions for PLG
  • Time to reflect

Chapters

  • Moving towards PLG
  • Methods and frameworks
  • Transitioning to PLG
  • PQLs
  • Fireside chat: How product marketing integrates with PLG
  • Bonus: Building cross-functional alignment
  • Exam
  • Time to reflect

Chapters

  • The groundwork
  • Structuring teams
  • Coursework
  • Product Operations
  • Product-market fit
  • Fireside chat: The PLG mindset and Product Operations
  • Exam
  • Time to reflect
  • Bonus: Who owns growth?

Chapters

  • The new customer journey
  • Mapping the journey
  • Personas
  • Customer centricity
  • Bonus: Optimizing customer feedback
  • Exam
  • Time to reflect

Chapters

  • Introduction
  • Experience sampling
  • Pricing
  • Freemium pricing
  • Onboarding and conversion
  • Improving onboarding and conversation
  • Fireside chat: Customer centricity, pricing and collaboration
  • Article: Hubspot's growth process
  • Bonus: Building a culture of experimentation
  • Exam
  • Time to reflect

Chapters

  • Retention
  • Engagement and content
  • Advocacy and community
  • Measuring your success
  • Crafting your own metrics
  • Bonus: Which metrics to track to supercharge growth
  • Exam
  • Time to reflect

Chapters

Modules

Modules

Modules

Introduction

Chapters

  • How to get the most out of this course
  • Your course pack
  • Resource library
  • What to expect from PLG Certified
  • The origins of PLG
  • The hallmarks and benefits of PLG
  • Approaches to growth
  • The conditions for PLG
  • Time to reflect
Moving towards product-led growth

Chapters

  • Moving towards PLG
  • Methods and frameworks
  • Transitioning to PLG
  • PQLs
  • Fireside chat: How product marketing integrates with PLG
  • Bonus: Building cross-functional alignment
  • Exam
  • Time to reflect
The groundwork

Chapters

  • The groundwork
  • Structuring teams
  • Coursework
  • Product Operations
  • Product-market fit
  • Fireside chat: The PLG mindset and Product Operations
  • Exam
  • Time to reflect
  • Bonus: Who owns growth?
The new user journey

Chapters

  • The new customer journey
  • Mapping the journey
  • Personas
  • Customer centricity
  • Bonus: Optimizing customer feedback
  • Exam
  • Time to reflect
The PLG pillars

Chapters

  • Introduction
  • Experience sampling
  • Pricing
  • Freemium pricing
  • Onboarding and conversion
  • Improving onboarding and conversation
  • Fireside chat: Customer centricity, pricing and collaboration
  • Article: Hubspot's growth process
  • Bonus: Building a culture of experimentation
  • Exam
  • Time to reflect
Retention and measuring your success

Chapters

  • Retention
  • Engagement and content
  • Advocacy and community
  • Measuring your success
  • Crafting your own metrics
  • Bonus: Which metrics to track to supercharge growth
  • Exam
  • Time to reflect

Chapters

Modules

Modules

Modules

Our stats

6+
Hours of content
7
Modules
40
Exam questions
14
Templates
1
Coursework task

“The course is very rich, and the content is super interesting. The instructors are very clear.”

Rana Houry

Product Manager

“It is really pretty helpful course and platform with a clear UX. Especially in terms of learning the approaches, models and frameworks it was quite informative, with the real life examples of course.”

Fatih Karadeniz

Senior Digital Analyst

Download
your brochure 

Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Pitch the program
5 star ratings from:

Your
instructors 

By the end of the course
‍‍you'll be able to...

Master PLG

Fully understand the breadth of product-led approaches, enhancing your competency and broadening your skill set.

Implement strategies

Apply the common components of PLG with proven strategies, driving the growth of your organization effectively.

Upskill

Elevate your abilities in every core competency required for your role, making you a sought-after professional in your field.

What's
‍‍included  

01
Content

Immerse yourself in a robust curriculum, crafted to offer a deep understanding of product-led growth, its history, and real-world applications.

02
Coursework

Engage in hands-on coursework throughout the course to consolidate learning as well as exams designed to help you gauge your learning progress and get you closer to certification.

03
Templates

Benefit from our practical templates, ready to be applied in your daily job. They're tried and tested to help you streamline your processes effectively.

04
Insights

Gain access to hours of bonus footage, loaded with expert insights and tips. You'll hear from notable industry figures on how they've achieved success.

05
Access

Enjoy uninterrupted, 24/7 access to all course material, letting you learn at your own pace, on your own schedule.

06
Certification

Earn a prestigious product-led growth certification upon completion, setting you apart in your profession and signaling your expertise to employers.

07
Network

Get access to the largest PMM community in the world. Connect, network, and learn from other professionals in the product-led arena.

08
Support

Receive dedicated support throughout your learning journey. We're here to answer your queries and ensure you have a smooth, enriching experience.

09
AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Get access to
‍‍these resources...

With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

Prioritization framework

Growth strategies

Validation checklist

Value prop template

Customer experience map

User persona template

Lean experiments

Pricing interview questions

Onboarding framework

AARRR framework...and more!

Sign up to the
pro+ membership

...and get access to 15+ of our courses and more!

Get this certification plus 25 others
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual certification
$1,299
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Course‍
benefits

Competitive edge: Own the PLG motion in your company and bring PM and PMMS together, with a shiny new certificate to show for it.

Practical learning: Our hands-on approach ensures you can directly apply your knowledge to the job, bridging the gap between theory and practice for real-world impact.

Industry insights: Our course provides insider access to expert insights and successful case studies in the industry, allowing you to learn from the best in the field.

Why choose
courses from PMA?  

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

Old way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New way

Interactive learning at your own pace
Practical, actionable, case study-led lessons
Community-led learning derived from the masses

Course‍
benefits

Master PMM: Get to grips with real-life product marketing scenarios.

Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.

Stand out: Make an impression on potential employers with a globally recognized qualification.

Why choose
courses from PMA?

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

PMA Certified Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Exclusive content, framework and templates

250+ hours of video content

PMM summits OnDemand

300+ PMM slide decks

Access to PMM mentors

PMM learning paths

PMM learning paths

Peer advisory councils

40% discount on in-person PMA summits

Discount on PMM certification

Enroll now
Other Product Marketing Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Access to all presentations - live broadcast only

Ask your questions to industry leaders

Be part of the product marketing community and network with peers. Limited to live broadcast only

Get your team on
the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

Accelerate your learning with our product marketing AI coach.

Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

FAQS

Who's this Product-Led Growth Certification course for?

This course is perfect for product managers, product operations, UX professionals, and product marketers, anyone looking to take the lead on their company’s product-led motion. If you're in an allied role, like a UX designer, and are keen to move in a product-led direction, you'll find it really valuable too!

How long will it take me to complete the Product-Led Growth Certification course?

The course is self-paced, so it really depends on how quickly you absorb the material. We've designed it to be comprehensive yet flexible, so you can fit it around your schedule.

What happens once I've completed the Product-Led Growth Certification course?

Once you've completed the course, you'll be awarded your product-led growth certification! This will show off your newly acquired skills and knowledge, giving you an edge in your professional career.

Will I be able to ask questions?

We encourage questions and foster an interactive learning environment. Throughout the course, you'll have opportunities to engage with instructors and fellow students. So, feel free to ask away and ignite insightful discussions. We're here to support your learning journey!

What happens if I don’t pass the course exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.

Students like you
‍‍always love...

Product Marketing Certified: Core

Already taken by thousands of product marketers and trusted by the largest companies in the world, learn the A to Z of product marketing with our fully self-paced and only CPD and CIM-accredited product marketing certification.

Pricing Certified Masters

Gain the knowledge and tools to make informed pricing decisions and give your offering a competitive edge.

Go-to-Market Certified Masters

The bread and butter of any product marketer. Get a repeatable, collaborative, and creative formula to nail your product launch every single time

The PMMC
framework

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The PMMC framework

Discovery

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Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

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Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets