Break into
Product Marketing

Start your career in product marketing today with the ultimate guide to getting your first PMM job

Chooseyour course

‘How do I get into product marketing?’ It’s a question we hear everyday.  We’ve built the ultimate educational resource to getting your first job in product marketing.

Included in Pro+
Positioning & Messaging: Fundamentals

Master the art of positioning and messaging with PMA's Fundamentals. Transform your career journey with our expert-led course.

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Included in Pro+
Product Marketing: Fundamentals

Kickstart your career with PMA's Product Marketing Fundamentals. Gain invaluable from industry giants and equip yourself for success!

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Sales Enablement: Fundamentals

Optimize your internal programs with our Sales Enablement Fundamentals course. Learn from industry experts and empower your salespeople to generate results!

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Included in Pro+
Transitioning to PMM: Fundamentals

Ready for a career switch? Learn the art of transitioning to PMM with our Fundamentals course. Turn ambition into action today!

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PMM Hired case study graphic-updated

Level up your careerwith PMM Hired

PMM Hired is your lifelong career companion. Whether you're looking to transition into the industry or make the jump to VP of PMM, it's got everything you need to create the successful, fulfilling product marketing career you deserve.
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Built and trusted by experts at

The Product Marketing
Core framework

Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career.

This framework helps you navigate all those concepts through five fundamental stages. For each of the stages: discover, strategize, define, get set, and grow, you'll journey through to boost your understanding of pivotal topics.

By understanding each topic on the framework, you'll increase your competency every time to become a well-rounded product marketer.

Discovery

Equip yourself and your team with the info needed through customer feedback and competition research to formulate a strategy that’s relevant to your product and market.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

Strategize

Fail to prepare, prepare to fail. A strategy that looks at barriers, opportunities, and data-backed methodologies is the first step towards creating a winning master plan.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

Define

Define your market, identify your personas, and apply valuable insights gained in the discovery process to shape the customer journey and craft appropriate communication strategies.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

Get set

If you want to go fast, go alone. If you want to go far, go together. Through training, collaboration sessions, and indispensable assets, equip other teams with all the knowledge they need to come with you.

Sales assets

Training

Sales enablement sessions

Marketing

Grow

Prolong your efforts with a post-launch process to ensure your product goes from strength to strength through analysis, optimization, feedback loops, and customer advocacy.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

Elements of
Product Marketing

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Get 25+ courses
with Pro+
membership

Get access to World-class PMM resources worth $16,000+ in 1 membership dashboard! With expert-led training, cutting-edge resources, and a supportive community of like-minded PMMs, you'll have everything you need to launch your career and tackle everyday PMM challenges with confidence.

25+ product marketing certifications

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Core

Advanced

In-person summit ticket

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Core

Advanced

Exclusive member-only events

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Core

Advanced

Access to PMM Hired

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Core

Advanced

Mentorship program

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Core

Advanced

Wait! Unlock this and 25 other courses ‍OnDemand with a Pro+ membership.

Get access to $16,000+ worth of world-class product marketing resources. With expert-led training, cutting-edge resources, networking, and mentoring opportunities, you’ll have everything you need to tackle everyday PMM challenges with confidence. 

Get 25+ certifications
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual certification
$1299
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

What you’ll get
with Pro+ Membership 

25+ product marketing certifications

A suite of accredited courses designed to develop your skillset, refresh your knowledge, fuel you with ideas, and advance your career.

In-person summit ticket (RRP $1,295)

Keep up-to-date with industry trends and the latest thinking, grow your network, and mingle with leading PMMs from Google, LinkedIn, Amazon, TikTok & more.

Members-only workshops & events

Non-stop, cohort-based learning opportunities with your peers. From collaboration to KPIs, learn, discuss, and debate all the essential PMM topics.

100+ templates & frameworks

Get the peace of mind of working from tried and tested frameworks, streamline your day-to-day, and head into your next project with complete confidence.

PMM mentor program

Empower your personal and professional development, identify and fill soft and hard skills haps, and achieve your career goals - quicker.

500+ hours of OnDemand footage

Catch-up on every single PMM event - past and future - whenever you want, wherever you want. First-hand insights from Meta, IBM, Microsoft, & more await.

I praise PMA up and down, the courses have changed my life and completely accelerated my professional career. I’m now doing something that I'm passionate about as well. The courses have enabled me to take everything up a level; be more strategic, work cross-functionally, and translate what the product team is doing.

Evonne Powers

Product Marketing Lead

I’ve been really enjoying the curriculums, community, webinars, articles, templates, and the PMA staff. The value I’ve gained from the templates is fantastic, they’re a superb resource – undoubtedly the most beneficial resource I’ve come across – and save me so much time. Not only that, they instantly ignite creativity which, in turn, boosts productivity.

Launa Chavez

Senior Product Marketing Manager

Benchmark your
product marketing skills

Let us know your experience in key PMM competencies and we'll give you a tailormade framework to lean in on your strengths and identify opportunities for professional growth.