Convinceyour boss
Empower your career and get your boss on board with a learning and development pitch they simply can’t ignore.
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Expense yourproduct marketing learning
Many companies offer an L&D or education budget. And with nearly half of our alumni reporting their company reimbursed them for PMA certifications, here's how you can too.
If you need manager approval, we've created easy-to-use email templates you can edit and send over, for a pitch your company can't say no to.
Show them how investing in your L&D, not only helps you with your career goals but most importantly, contributes towards the business goals.
If you need manager approval, we've created easy-to-use email templates you can edit and send over, for a pitch your company can't say no to.
Show them how investing in your L&D, not only helps you with your career goals but most importantly, contributes towards the business goals.
Join product marketing teams like this who choose PMA to upskill:
Pitchyour case
Convince your boss to fund your learning with our customizable email templates.
"I started the Product Marketing Core program wishing to learn at least one of the various activities a Product Marketer does. I finished it by feeling confident enough to take on any job in the area. All the coursework makes you reflect upon the process and already get some experience on the job, also the mentor sessions are a unique opportunity to meet different minds and exchange rich experiences. Absolutely recommend!"
Global Product Marketing Specialist
"Advanced Product Marketing drives you through the most important areas of being a success product marketer from strategic level to tactic tools. It offers a great combination of videos, tactic tools, home works and fireside chats, all on-demand. It helped me define better how I can bring and show value as a Product Marketer."
Zsófia Molnár
Product Marketing Manager
“This is one of the most comprehensive and crucial courses that any product marketer or someone willing to join product marketing needs to complete. It has an extremely robust structure, is very cohesive and comes with well explained frameworks that are essential to PMM success within any business. At the end of the course, you will be a confident product marketer with strategic, analytical, research and storytelling skills. Very highly recommended!”
Karim Zuhri
Global Head of Product Marketing
Accelerate yourteam’s impact
Build, retain, and train a gold-standard product marketing team.
Extend the learning, get everyone speaking the same language, and level-up your PMM impact with world-class resources your team can use to learn today and apply tomorrow.
Explore your options and reach out to a member of the team for support getting budget sign-off from your key stakeholders.
Extend the learning, get everyone speaking the same language, and level-up your PMM impact with world-class resources your team can use to learn today and apply tomorrow.
Explore your options and reach out to a member of the team for support getting budget sign-off from your key stakeholders.
Reimbursement tipsfrom PMA Alumni
Come prepared with a plan
Inspire confidence by showing how and when you’ll commit to your L&D, and when your boss can expect to start seeing some of the learnings come into action.
Demonstrate ROI
Whether it’s increasing profit margins or winning more market share, outline how you plan on using your newfound knowledge to benefit the business.
Include a list of leaders
Don’t forget to shout about the Fortune 500 brands you’ll be learning first-hand from, and the fact you can weave their tried + tested strategies into your own.
Let others do the talking for you
We all know the importance of social proof for our products…the same applies here. Let our awesome reviews do some of the pitching for you.
Anticipate objections
…and come prepared with solutions that address any potential concerns.
Emphasize long-term value
Discuss how the certification will benefit not only your current role, but also future career growth within the company.
Additionalresources
From case studies to competitor comparisons, here are a few additional links you might find useful to ping over to your boss.
Need help pitching
your case?
Whether you’re looking to secure budget for your entire team or just yourself, if you need a hand, just reach out to the team - we’re here to help.