Take your marketingto the next level.

Unleash your marketing potential with Marketing Certified Masters. Gain expert insights, actionable strategies, and customizable templates that’ll propel you into the role of CMO.
Enroll now
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Course
overview 

Dive deep into the dynamic world of marketing with our unique course, Marketing Certified: Masters.

By seamlessly integrating the roles of product and general marketing, this course empowers you, the ambitious Product Marketing Manager, to effectively influence marketing campaigns and plot a career path to the C-suite. Our carefully curated set of frameworks and templates eliminate guesswork and equip you with the confidence to build a powerful new partnership with your marketing peers.

Chapters

  • PMA's top course tips
  • Your course pack
  • What to expect from this course
  • How to get the most out of this course
  • The difference between PMM and traditional marketing
  • Why close alignment with marketing is important
  • Resource library
  • Key takeaways

Chapters

  • How to foster close alignment between PMM and marketing
  • How to overcome common challenges when working with marketing
  • How to work with content
  • Coursework
  • Key takeaways
  • Exam
  • Fireside chat: How PMM and Marketing should work together with Growth Mentor

Chapters

  • The OKR and KPI framework
  • Marketing qualified leads
  • Customer lifetime value
  • Click-through rate and open rate
  • Brand awareness
  • How to improve your impact on marketing metrics
  • Coursework
  • Key takeaways
  • Exam
  • Bonus footage: Product marketing metrics that matter with Adobe
  • Bonus footage: Building a bridge between product marketing and sales with Oracle

Chapters

  • How to position yourself as a CMO
  • Leaders keep learning
  • Case study with Elliott Rayner
  • Effective leadership within the PMM and marketing functions
  • The interpersonal skills you need for leadership
  • The technical skills you need on your PMM and marketing teams
  • The people you need to reach out to
  • CourseworkKey takeaways
  • Exam
  • Fireside chat: The road to CMO with Arion
  • Bonus footage: Roundtable discussion: PMM career progression
  • Bonus footage: Effective storytelling with Arion

Chapters

  • Digital marketing
  • B2B versus B2C digital marketing
  • The measurability of digital marketing
  • SEO
  • Content marketing
  • Social media management
  • Pay Per Click
  • Influencer collaboration and affiliate marketing
  • Email marketing and PR
  • Coursework
  • Key takeaways
  • Exam
  • Bonus footage: The three stages of product marketing | PrivyPanel Discussion | B2B vs B2C

Chapters

  • Why it’s important to have a time management plan
  • How to manage the time you spend with marketing
  • Understand and manage your energy
  • Pick the right time to ask for help
  • How to avoid burnout
  • Coursework
  • Key takeaways
  • Exam
  • Fireside chat: Leadership, productivity and impact with Groupe BPCE

Chapters

Modules

Modules

Modules

Introduction

Chapters

  • PMA's top course tips
  • Your course pack
  • What to expect from this course
  • How to get the most out of this course
  • The difference between PMM and traditional marketing
  • Why close alignment with marketing is important
  • Resource library
  • Key takeaways
How PMM and marketing should work together

Chapters

  • How to foster close alignment between PMM and marketing
  • How to overcome common challenges when working with marketing
  • How to work with content
  • Coursework
  • Key takeaways
  • Exam
  • Fireside chat: How PMM and Marketing should work together with Growth Mentor
The OKRs and KPIs you should share with marketing

Chapters

  • The OKR and KPI framework
  • Marketing qualified leads
  • Customer lifetime value
  • Click-through rate and open rate
  • Brand awareness
  • How to improve your impact on marketing metrics
  • Coursework
  • Key takeaways
  • Exam
  • Bonus footage: Product marketing metrics that matter with Adobe
  • Bonus footage: Building a bridge between product marketing and sales with Oracle
The road to CMO

Chapters

  • How to position yourself as a CMO
  • Leaders keep learning
  • Case study with Elliott Rayner
  • Effective leadership within the PMM and marketing functions
  • The interpersonal skills you need for leadership
  • The technical skills you need on your PMM and marketing teams
  • The people you need to reach out to
  • CourseworkKey takeaways
  • Exam
  • Fireside chat: The road to CMO with Arion
  • Bonus footage: Roundtable discussion: PMM career progression
  • Bonus footage: Effective storytelling with Arion
Operational marketing knowledge

Chapters

  • Digital marketing
  • B2B versus B2C digital marketing
  • The measurability of digital marketing
  • SEO
  • Content marketing
  • Social media management
  • Pay Per Click
  • Influencer collaboration and affiliate marketing
  • Email marketing and PR
  • Coursework
  • Key takeaways
  • Exam
  • Bonus footage: The three stages of product marketing | PrivyPanel Discussion | B2B vs B2C
Time management

Chapters

  • Why it’s important to have a time management plan
  • How to manage the time you spend with marketing
  • Understand and manage your energy
  • Pick the right time to ask for help
  • How to avoid burnout
  • Coursework
  • Key takeaways
  • Exam
  • Fireside chat: Leadership, productivity and impact with Groupe BPCE

Chapters

Modules

Modules

Modules

Our stats

3+
Hours of content
6
Modules
54
Exam questions
7
Templates
5
Coursework tasks

"As a seasoned marketing professional, this course was a breath of fresh air! The detail on the traditional marketing role vs the product marketing role is spectacular! Really helps align how to build a stronger relationship internally to achieve the bottom line more strategically. I highly recommend this course to anyone that's in a start-up environment or trying to break into a PMM role. This course will help you figure out the career path best for you and your goals."

Crystal Crouch

Product Marketing Consultant

"This course refreshes all the marketing fundamentals all product marketing managers need to use in their everyday working lives."

Elzemieke Douw

Customer Success Manager

Download
your brochure 

Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Pitch the program
5 star ratings from:

Your
instructors 

By the end of the course
‍‍you'll be able to...

Define KPIs and OKRs

Confidently claim joint ownership of marketing OKRs and KPIs.

Create digital strategies

Refine and update your knowledge of digital marketing, SEO, social media management, and more.

Level up

Build a harmonious working relationship with your marketing colleagues and increase your chances of being promoted to CMO.

What's
‍‍included  

01
Content

3+ hours of content designed to empower you to impact marketing campaigns and step seamlessly into the C-suite.

02
Footage

4+ hours of bonus footage featuring marketing leaders from the likes of Adobe, Oracle, and ARION.

03
Studies

A real-life case study from Elliott Rayner, CMO of ARION, sharing his journey from product marketing lead to the C-suite.

04
Tasks

5 coursework tasks to consolidate your new-found knowledge of operational marketing, the metrics that matter, and more!

05
Exams

Exams at the end of each module to help you anchor your learning, break down biases, and apply what you’ve learned in the real world.

06
Templates

7 templates to help you drive maximum impact with your marketing every time.

07
Access

Access to all of the course materials for life – so you can keep polishing your marketing skills.

08
Certificates

A Marketing Certified: Masters certificate so you can show off your invaluable new qualification to the world – and prospective employers.

09
AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Get access to
‍‍these resources...

With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

Content mapping example

Content mapping template

Customer experience map

New product project planner

OKR canvas

PMA marketing metrics framework

PMA marketing metrics framework

Messaging and positioning framework

PMA marketing metrics framework

Content mapping example

Content mapping template

Sign up to the
pro+ membership

...and get access to 15+ of our courses and more!

Get this certification plus 25 others
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual certification
$500
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Course‍
benefits

Influence high-level marketing campaigns

Improve your company’s bottom line

Get ready to become CMO

Why choose
courses from PMA?  

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

Old way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New way

Interactive learning at your own pace
Practical, actionable, case study-led lessons
Community-led learning derived from the masses

Course‍
benefits

Master PMM: Get to grips with real-life product marketing scenarios.

Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.

Stand out: Make an impression on potential employers with a globally recognized qualification.

Why choose
courses from PMA?

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

PMA Certified Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Exclusive content, framework and templates

250+ hours of video content

PMM summits OnDemand

300+ PMM slide decks

Access to PMM mentors

PMM learning paths

PMM learning paths

Peer advisory councils

40% discount on in-person PMA summits

Discount on PMM certification

Enroll now
Other Product Marketing Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Access to all presentations - live broadcast only

Ask your questions to industry leaders

Be part of the product marketing community and network with peers. Limited to live broadcast only

Get your team on
the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

Accelerate your learning with our product marketing AI coach.

Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

FAQS

Who’s this Marketing Certified Masters course for?

This course is for product marketing leads who want to step up into the CMO position and get involved in strategic campaigns alongside marketing. So, if this sounds like you, what are you waiting for?

How does the Marketing Certified Masters course work?

The course is 100% on demand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to complete coursework. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass them, you’ll become Marketing Certified!

How long will the Marketing Certified Masters course take to complete?

The course content, activities, and exams take approximately four hours to complete. You’ll also get access to over four hours of exclusive bonus footage to peruse at your leisure.

How long will I have access to the course content?

For life! A one-off payment gives you unlimited to all the course’s content.

What happens if I don’t pass the course exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.

Students like you
‍‍always love...

Go-to-Market Certified Masters

The bread and butter of any product marketer. Get a repeatable, collaborative, and creative formula to nail your product launch every single time

Storytelling Certified Masters

Learn how to create an actionable storytelling framework and captivate your audience through product stories that sell.

Consumer Psychology Certified Masters

Harness the power of behavioral economics with our Consumer Psychology: Masters course. Shape customer interactions and drive growth like never before.

The PMMC
framework

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The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

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Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.