Convince
your boss
Download
your brochure
Perfect your pricing
and convert more customers
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Brought to you,
in partnership with...
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Course
overview
Your price has the power to make or break your product. In this comprehensive pricing strategy course, you'll be equipped with the knowledge and skills you need to make informed pricing decisions that drive growth.
Learn how to choose the right pricing models, understand customer segmentation, and identify the ideal price point for your product or service.
Say goodbye to leaving money on the table or pricing yourself out of the market. With Pricing Certified, you'll gain a competitive edge and unlock your business' full profit potential.
Don't miss out on this opportunity to secure sustainable growth. Enroll now and join a community of pricing experts who are ready to transform their organizations.
Chapters
- How to get the most out of this course
- Your course pack
- Resource library
- Meet your instructor
- Introduction to pricing
- Product marketing & pricing
- Price elasticity
- Coursework
- Time to reflect
- Exams
- Bonus Footage: Fireside chat with Jonathan Brandon, Head of Monetization & Pricing Strategy at Intercom
Chapters
- Competition-based pricing
- Cost-plus pricing
- Dynamic pricing
- Value-based pricing
- Usage based pricing
- Freemium pricing
- Maximum, penetration and skimming pricing
- Coursework
- Time to reflect
- Exams
Chapters
- Why segmentation matters
- Selecting your segments
- Coursework
- Time to reflect
- Exams
Chapters
- Introduction to packaging
- Feature preference
- Value metric
- Bundles
- Coursework
- Time to reflect
- Exams
Chapters
- What is WTP?
- Surveys
- Conjoint
- Interviews & focus groups
- Coursework
- Time to reflect
- Exams
- Bonus footage: Fireside chat with Ria Bhavnani, Product Pricing & Monetization at Shopify
Chapters
- Building the strategy
- Pricing roadmap
- Pricing psychology experiments
- Conclusion
- Coursework
- Time to reflect
- Exams
- Bonus footage: Fireside chat with Alan Albert, President at MarketFit
Chapters
- Resource library
- Continue your professional development
- Get your certificate
Modules
Modules
Modules
Chapters
- How to get the most out of this course
- Your course pack
- Resource library
- Meet your instructor
- Introduction to pricing
- Product marketing & pricing
- Price elasticity
- Coursework
- Time to reflect
- Exams
- Bonus Footage: Fireside chat with Jonathan Brandon, Head of Monetization & Pricing Strategy at Intercom
Chapters
- Competition-based pricing
- Cost-plus pricing
- Dynamic pricing
- Value-based pricing
- Usage based pricing
- Freemium pricing
- Maximum, penetration and skimming pricing
- Coursework
- Time to reflect
- Exams
Chapters
- Why segmentation matters
- Selecting your segments
- Coursework
- Time to reflect
- Exams
Chapters
- Introduction to packaging
- Feature preference
- Value metric
- Bundles
- Coursework
- Time to reflect
- Exams
Chapters
- What is WTP?
- Surveys
- Conjoint
- Interviews & focus groups
- Coursework
- Time to reflect
- Exams
- Bonus footage: Fireside chat with Ria Bhavnani, Product Pricing & Monetization at Shopify
Chapters
- Building the strategy
- Pricing roadmap
- Pricing psychology experiments
- Conclusion
- Coursework
- Time to reflect
- Exams
- Bonus footage: Fireside chat with Alan Albert, President at MarketFit
Chapters
- Resource library
- Continue your professional development
- Get your certificate
Modules
Modules
Modules
Our stats
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“Pricing has been one task as a PMM that I tend to shy away from... the fear of the unknown. Taking the Pricing Master course with the PMA has giving me the tools and knowledge to get started on my new pricing model and I am excited to test out my new templates.”
Darcy Wilson
Senior Product Marketing Manager
“I just completed a Pricing certified course - great content. It's suitable for Product Marketers who want an introduction to SaaS pricing, but the learning is also applicable to other non SaaS products. I found it useful to understand different pricing models and value based pricing in particular.”
Christine Babington Smith
Senior Product Marketing Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Tamara Grominsky
Tamara is the driving force behind PMM Camp, the premier destination for product marketing leadership. Her mission is to ignite individuals' passion for product marketing, foster meaningful connections, and assist them in excelling in their careers. Whether you join her vibrant community, subscribe to her insightful weekly newsletter, or engage her as your personal coach, Tamara is committed to helping you blaze a trail to PMM leadership. She aims to construct impactful careers with the best strategies around.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Ria Bhavnani
Ria is a Senior Lead at Shopify, specializing in Product Monetization & Pricing. With a keen focus on optimizing revenue streams, she plays a crucial role in driving pricing strategies and maximizing product value. Ria's expertise lies in aligning monetization approaches with customer needs and market dynamics, contributing to Shopify's continued growth and success.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Alan Albert
Alan, President of MarketFit, specializes in driving measurable growth through strategic services. With expertise in corporate, product, and pricing strategy, fueled by deep customer insights, he provides coaching in strategic innovation, product positioning, and pricing optimization. As a co-founder of three software companies, one acquired by Apple Computer, Alan has a proven track record of delivering top-selling and award-winning products, generating over US$1 billion in revenue. Recognized with a Lifetime Achievement Award from FileMaker Inc., his broad professional experience spans CEO roles, board positions, and strategic advisory roles across various technology sectors.
By the end of the course
you'll be able to...
Research
Implement pricing research projects to gather data and insights that inform your pricing decisions.
Optimize
Improve your existing pricing strategies and processes, unlocking new growth opportunities for your business.
Influence
Get buy-in from stakeholders to successfully bring your pricing strategy to market.
What's
included
5 hours of in-depth video lessons covering the breadth of pricing models and strategies, providing you with a comprehensive understanding of how to price your product competitively.
Engaging exercises and activities that reinforce your learning and help you apply the concepts you learn to real-world pricing scenarios.
50 vetted exam questions to test your knowledge and ensure you've mastered the key principles of pricing strategy.
Real-world case studies showing successful pricing strategies and their impact on businesses, allowing you to gain practical insights and inspiration.
7 tried and tested templates, saving you time and effort as you apply your newfound knowledge at work.
Valuable insights and industry best practices shared by renowned pricing expert Tamara Grominsky.
Lifetime access to the course materials – including future updates – so you can revisit the content and stay on top of the latest pricing trends and strategies.
Official certification upon completion, showcasing your expertise in pricing strategy and enhancing your professional credentials.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 25 others,
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Get to grips with real-life pricing scenarios.
Develop a competitive advantage.
Enhance your professional credentials.
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Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
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Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Don’t wait for your workshop.
Get your answers instantly.
Ask questions and get advice with PMM-GPT - the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
This course is designed for product marketers who are eager to level up their pricing strategies. Whether you're new to building a pricing strategy or looking to refine and refresh your current approach, this course is tailored to meet your needs. It's perfect for those seeking to understand the different pricing models, customer segmentation, and how to optimize pricing for growth.
Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and, if you pass all these, you’ll become Pricing Certified!
The course contains five hours of content. As it’s 100% on demand and self-paced, you can tackle it all in one go or chip away at it as time permits.
For life! A one-off payment gives you unlimited to all the course’s content.
$500. This fee includes full access to all the features mentioned above, which you can use to reinforce your strategy and enhance your strategic value. Members receive 10% off, and alumni from any of our other courses will also receive 10% off.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.
Students like you
always love...
The PMMC
framework
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Discovery
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Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
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Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
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Sales assets
Training
Sales enablement sessions
Marketing
Grow
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Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets
The PMMC
framework
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.
Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets