Boost sales performance

with sales enablement

Take control of your sales productivity with our sales enablement certification. Enhance customer experience, drive business growth, and surpass your sales benchmarks.
Enroll now
Built and trusted by experts at
Built and taken by experts at

Course
overview 

Want to ramp up your sales productivity but don't know how? Our sales enablement course equips you with the know-how and tools to launch impactful sales enablement programs.

This course is your one-stop shop for all things sales enablement, including insights, case studies, and templates you won’t find anywhere else.

By the end, you'll be ready to show off the value of sales enablement to your business. And the best part? You'll have 24/7 access to our expert-curated templates and activities, for life.

So, whether you're a PMM, a sales pro, or a marketing manager, this course is your key to designing sales enablement programs that boost conversions and revenue.

Chapters

  • What to expect in this course
  • Your course pack
  • Resource library
  • What is and isn't sales enablement?
  • The business impact of SE
  • How do you know when you need sales enablement?
  • Sales enablement ownership
  • Recap
  • Exam
  • Time to reflect

Chapters

  • Defining what's required
  • Discover, develop, launch, iterate
  • Exam
  • Time to reflect

Chapters

  • Discovery through qualitative and quantitative sources
  • Building your content, tools, process & metrics
  • Sales organization context and data
  • Sales process and performance
  • Sales performance, segments and roles
  • Additional sales organization context
  • Sources for sales organization information
  • Prospect - customer context and data
  • How to assess and benchmark current vs future state
  • The key outputs of discovery - the sales enablement charter
  • Exam
  • Time to reflect
  • Activity #1: Discovery synthesis & recommendations for sales enablement charter
  • Coursework
  • Template and answer key

Chapters

  • Sales enablement content & the buyer funnel
  • Awareness & interest content
  • Sales scripts
  • Email templates
  • Consideration content
  • Product
  • Comparison overview
  • Pricing overview
  • Product video
  • Webinars

Chapters

  • Customer case studies & testimonials
  • Competitor battlecards
  • External competitor comparisons
  • Discovery questions
  • Demo scripts & templates
  • Pitch presentations
  • Product info sheets
  • Purchase content
  • Objection handling
  • ROI calculators
  • Relationship management
  • Recap
  • Exam
  • Time to reflect
  • Activity #2: Evaluate & build sales enablement assets
  • Coursework
  • Templates and answer keys

Chapters

  • Sales enablement tools
  • Sales owned tools
  • Sales enablement owned tools
  • Choosing a tool
  • Exam
  • Time to reflect

Chapters

  • Building sales enablement processes
  • Driving alignment internally and externally
  • Content mapping
  • Aligning to the buyer's journey with sales play and sale
  • Onboard, train, reinforce
  • Defining intention and objections for onboarding, training and reinforcement
  • Understanding the information to onboard, train and reinforce
  • Understanding onboarding, training and reinforcement
  • Timing and cadence for onboarding, training and reinforcement
  • Feedback loops
  • Exam
  • Time to reflect
  • Activity #3: Aligning content to the buyer's journey
  • Coursework
  • Templates and answer key

Modules

  • Sales enablement metrics
  • Leading vs lagging indicators
  • Activity metrics
  • Attainment metrics
  • Time to onboard
  • Percentage of reps certified
  • Sales confidence
  • Quota attainment & budget
  • Velocity metrics
  • Sales cycle length
  • Sales velocity
  • Pipeline value metrics
  • Average deal size
  • Company KPIs
  • Metrics best practices
  • Validating your enablement program
  • Coursework
  • Exam
  • Time to reflect

Modules

  • Guidance on launching your program
  • Internal launch best practice
  • Scaling your sales enablement program
  • Exam
  • Bonus footage: Creating a sales playbook from scratch

Modules

  • Course satisfaction survey
  • Resource library
  • Continue your professional development
  • Get your certificate
Introduction

Chapters

  • What to expect in this course
  • Your course pack
  • Resource library
  • What is and isn't sales enablement?
  • The business impact of SE
  • How do you know when you need sales enablement?
  • Sales enablement ownership
  • Recap
  • Exam
  • Time to reflect
How to start (or fix) your sales enablement program

Chapters

  • Defining what's required
  • Discover, develop, launch, iterate
  • Exam
  • Time to reflect
Discovering and communicating your charter

Chapters

  • Discovery through qualitative and quantitative sources
  • Building your content, tools, process & metrics
  • Sales organization context and data
  • Sales process and performance
  • Sales performance, segments and roles
  • Additional sales organization context
  • Sources for sales organization information
  • Prospect - customer context and data
  • How to assess and benchmark current vs future state
  • The key outputs of discovery - the sales enablement charter
  • Exam
  • Time to reflect
  • Activity #1: Discovery synthesis & recommendations for sales enablement charter
  • Coursework
  • Template and answer key
Best practice when building your asset library (pt. 1)

Chapters

  • Sales enablement content & the buyer funnel
  • Awareness & interest content
  • Sales scripts
  • Email templates
  • Consideration content
  • Product
  • Comparison overview
  • Pricing overview
  • Product video
  • Webinars
Best practice when building your asset library (pt. 2)

Chapters

  • Customer case studies & testimonials
  • Competitor battlecards
  • External competitor comparisons
  • Discovery questions
  • Demo scripts & templates
  • Pitch presentations
  • Product info sheets
  • Purchase content
  • Objection handling
  • ROI calculators
  • Relationship management
  • Recap
  • Exam
  • Time to reflect
  • Activity #2: Evaluate & build sales enablement assets
  • Coursework
  • Templates and answer keys
Sales enablement tools

Chapters

  • Sales enablement tools
  • Sales owned tools
  • Sales enablement owned tools
  • Choosing a tool
  • Exam
  • Time to reflect
Building sales enablement processes

Chapters

  • Building sales enablement processes
  • Driving alignment internally and externally
  • Content mapping
  • Aligning to the buyer's journey with sales play and sale
  • Onboard, train, reinforce
  • Defining intention and objections for onboarding, training and reinforcement
  • Understanding the information to onboard, train and reinforce
  • Understanding onboarding, training and reinforcement
  • Timing and cadence for onboarding, training and reinforcement
  • Feedback loops
  • Exam
  • Time to reflect
  • Activity #3: Aligning content to the buyer's journey
  • Coursework
  • Templates and answer key
Sales enablement metrics

Modules

  • Sales enablement metrics
  • Leading vs lagging indicators
  • Activity metrics
  • Attainment metrics
  • Time to onboard
  • Percentage of reps certified
  • Sales confidence
  • Quota attainment & budget
  • Velocity metrics
  • Sales cycle length
  • Sales velocity
  • Pipeline value metrics
  • Average deal size
  • Company KPIs
  • Metrics best practices
  • Validating your enablement program
  • Coursework
  • Exam
  • Time to reflect
Guidance on launching your program

Modules

  • Guidance on launching your program
  • Internal launch best practice
  • Scaling your sales enablement program
  • Exam
  • Bonus footage: Creating a sales playbook from scratch
Wrap-up

Modules

  • Course satisfaction survey
  • Resource library
  • Continue your professional development
  • Get your certificate

Our stats

4+
Hours of content
8
Modules
74
Exam questions
22
Templates
3
Coursework tasks

“I really liked the content and resources. It provided plenty of lessons and new ways to reaffirm what I am doing in the field.”

Chris MacDonald

Director, Sales Optimization

“Superb! Would highly recommend no matter where you're at in your sales enablement career journey. Great pacing throughout.”

Tyler J Rouse

Cloud Software Sales Enablement Professional

"Wow! Blown away by the depth of this sales enablement course. Love that there’s a whole section on how to build your assets library. From sales scripts, one pagers & webinars, this course has it all. Can’t wait to implement some of these best practices into my own sales enablement program."

Crystal Crouch

Product Marketing Consultant

Download
your brochure 

Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Pitch the program
5 star ratings from:

Your
instructors 

By the end of the course
‍‍you'll be able to...

Master sales enablement

Gain a comprehensive understanding of sales enablement, breaking down its complexities into manageable insights.

Create programs

Design sales enablement programs from scratch, tailored to your business objectives and sales needs.

Drive revenue

Learn to effectively demonstrate the impact of sales enablement on business growth and revenue generation.

What's
‍‍included  

01
Content

Engaging course material to guide you through the complexities of sales enablement, designed to enhance your understanding.

02
Coursework

Hands-on activities and real-life case studies that provide a practical understanding of designing and implementing effective sales enablement programs.

03
Footage

78 expert video lessons that break down complex sales enablement concepts into digestible content, easy to understand and apply.

04
Exam

Over 80 thought-provoking exam questions to test your knowledge, helping you internalize the concepts and principles of sales enablement.

05
Templates

Over 22 tried-and-tested templates and frameworks that you can apply directly to your own work, saving you time and effort and giving you a head-start in implementing sales enablement strategies.

06
Resources

Additional reading material to deepen your understanding and keep you abreast of the latest trends in sales enablement.

07
Access

Lifetime access to the course content, allowing you to revisit the material and refine your skills wherever, whenever you need, 24/7.

08
Certification

A coveted certificate upon course completion to showcase your mastery in sales enablement to colleagues and potential employers.

09
AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Get access to
‍‍these resources...

With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

Internal discovery questions

Sales enablement maturity model

Sales enablement charter template

PMA sales script template

Sales email templates

Storytelling framework

Customer case study questions template

Competitor SWOT analysis

Competitive intel checklist ...and more!

Sign up to the
pro+ membership

...and get access to 15+ of our courses and more!

Get this course plus 25 others,
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual course
$500
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Course‍
benefits

Gain an all-in-one, in-depth understanding of sales enablement.

Get practical tools for real-world applications that you can put into action immediately.

Build effective sales enablement processes, providing a solid foundation for sales initiatives.

Why choose
courses from PMA?  

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

Old way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New way

Interactive learning at your own pace
Practical, actionable, case study-led lessons
Community-led learning derived from the masses

Course‍
benefits

Master PMM: Get to grips with real-life product marketing scenarios.

Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.

Stand out: Make an impression on potential employers with a globally recognized qualification.

Why choose
courses from PMA?

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

PMA Certified Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Exclusive content, framework and templates

250+ hours of video content

PMM summits OnDemand

300+ PMM slide decks

Access to PMM mentors

PMM learning paths

PMM learning paths

Peer advisory councils

40% discount on in-person PMA summits

Discount on PMM certification

Enroll now
Other Product Marketing Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Access to all presentations - live broadcast only

Ask your questions to industry leaders

Be part of the product marketing community and network with peers. Limited to live broadcast only

Get your team on
the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

Don’t wait for your workshop.
Get your answers instantly.

Ask questions and get advice with PMM-GPT - the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

FAQS

What is the Sales Enablement Certified: Masters course?

Sales Enablement Certified: Masters is a comprehensive course designed to empower you with the knowledge and skills to achieve (and surpass!) your sales enablement benchmarks and convert more prospects into customers. This self-paced course provides a rich blend of expert-guided content, practical templates, interactive assignments, and real-world case studies. Comprising eight modules, over 22 practical templates and frameworks, 80+ exam questions, and over four hours of captivating content, it's your roadmap to sales enablement proficiency.

Who’s this Sales Enablement Certified: Masters course for?

This course is specifically designed for marketers wanting to improve their sales enablement knowledge, including those with the title of:‍

  • Product marketers
  • Sales professionals
  • Sales leaders
  • Marketing managers
How does the Sales Enablement Certified: Masters course work?

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Sales Enablement Certified!

How long will the Sales Enablement Certified: Masters course take to complete?

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 4+ hours of on-demand content, including activities and exams.

How long will I have access to the course content?

For life! A one-off payment gives you unlimited to all the course’s content.

How much does the Sales Enablement Certified: Masters course cost?

$500. With this investment, you'll have a blueprint for becoming a first-rate sales enablement expert, essential for thriving in a long-term product marketing career. This includes 4+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.

What happens if I don’t pass the course exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.

Students like you
‍‍always love...

Competitive Intelligence Certified Masters

Level up your competitive intelligence game! Sign up now to refine skills, bridge market gaps, and deliver what customers truly desire.

Go-to-Market Certified Masters

The bread and butter of any product marketer. Get a repeatable, collaborative, and creative formula to nail your product launch every single time

Cross-Functional Collaboration Certified Masters

Learn to refine your communication, demonstrate your strategic value, and make an impact across your company.

The PMMC
framework

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The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

The PMMC
framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.

The PMMC framework

Discovery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

The PMMC framework

Strategize

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

The PMMC framework

Define

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

The PMMC framework

Get set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Sales assets

Training

Sales enablement sessions

Marketing

The PMMC framework

Grow

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets